1. Inclusive
@jesshmitchell
https://medium.com/@jesshmitchell
Thank you for having me here today. The topic this month is inclusive.
It’s an adjective, so it has to describe the qualities of something, some noun, right?
In school I always remembered adjectives as those things that answer:
How many?
What kind?
Which one?
I had to double check yesterday that adjectives still did this same work. They do, I was relieved to re-learn.
Sometimes the rules change — EVEN IN GRAMMAR!

2. Inclusive
- How many?
- What kind?
- Which one?
Back to the adjective at hand:
How many doesn’t quite work…
What kind?
For example, what kind of company culture do you want to foster?
- oh, an inclusive one
Which one?
For example, which choice do you want to make?
- oh, the inclusive one
Like other adjectives, inclusive requires some interpretation. Successful, atrocious, attractive, substantial, thankful, mysterious…They don’t mean anything alone — they
have to be describing a noun
Even then they still require some reason, some experience, some explanation.
So, let’s dive into ways we use the word inclusive.

3. Inclusive
One way to approach this is to represent INCLUSIVE in the form of representations of diverse groups of people:
In this case, this wonderful image enumerates certain human differences (race, ability, size, shape, preferences, uniquenesses) and tries to do that visually.
This is a really cool image with a lot going on. Everyone is happy and holding hands in a circle. Is this inclusive?
Who benefits from this? Who does not?
Can we sniff out inclusive?
Does it trigger something in your gut?
Does it trigger something in your algorithms?
How do we know if it’s here?
How do we measure it?

4. On the Web, one way we measure what is Inclusive is to look at the code, at things like alt-text.
This is what someone who uses a screen reader will learn about this inclusive image: that’s it… just the word ‘inclusive’.
We should be asking, is there a more inclusive way to describe that image?

5. Who isn’t here?
Common Tropes
There are a few common tropes that we often hear when talking about how inclusive a space, an event, or a meeting are — we often ask who isn’t here.
What we mean when we say that is who is not represented here. For whom did coming to this table, to this conversation prove insurmountable?
Hidden in that question, just below the very thin surface is:
- Who has been excluded from this space historically — each place has a history. We are standing on Anishinabewaki / Huron-Wendat territory right now. What has
happened here since then?
- Who felt uninvited? This is Creatives and this is Morning! I might not self-identify with either of those. I might not be a morning person or describe myself as a ‘creative’
— how many of you write short articles (blogs, Medium)? Do you call yourself a writer? Who might not call themselves creative, but is very much someone we’d like to
feel welcome here?
- Were there some that felt excluded because of the words we used to describe this event? My bio is a little silly — I got frustrated with it so I rewrote it before sending it
off. How many of you have started calling your hackathons makeathons to try to shed the impression that it’s just for developers?
- Is the space set up in ways that subtly tell some of us ‘you belong here’ and yet others of us, ‘this isn’t for you?’

6. your “full self”
Common Tropes
In diversity equity and inclusion circles you often hear people talk about “bringing your full self.”
But that’s not what any of us should do; especially in some contexts:
When your full self takes up all the space, it’s too much.
When your full self shuts someone else up, it’s too much.
When your full self talks ALL THE TIME, it’s too much.
When your full self creates a toxic situation, tone, environment… it’s too much.
We have to, instead of bringing our full selves, learn how to learn from others how we are effecting them. How the words we say land or don’t. How we are making them
comfortable or not. We have to first grant each person the right to exist — say, you deserve space. We have to give a damn what they think
So, we create codes of conduct to draw some ethical lines about behaviour—to create spaces that are more inclusive. But we know a CoC alone can not do this.

7. We are in Conflict
Safe space
Mono culture
Stable/standardized
Be the best
Win
Us
Positive
Out of comfort zone
Diversity + inclusion
Change
Collaborate
Cooperate
Them
Negative
We are a bit in conflict.
We want to create safe spaces, but we also know we want to push ourselves and others out of our comfort zones — how do we reconcile this?
We know mono cultures are often not diverse or inclusive, but we are drawn to them and largely occupy them.
We like stability, but we know to innovate, to grow, we need to change.
We want to be the best, but we also speak about the value of collaboration.
We want to win, but we also want to cooperate.
We create an ‘us’ (Creatives) to build a community, but our community also defines a ‘them’ in the negative space.
We want to be positive, inspirational, exciting, but we know that so many of us learn more from the negative experiences if we allow ourselves to have them.
How do we reconcile these? There are no black or white answers here and these binaries are false… we need both, and.

8. Are you comfy?
So, are you comfy? Then ask the opposite…
Is comfy desirable? Is it diverse? Is it inclusive?
If you feel comfy, I argue that it’s time to push and find the discomfort.

9. Inclusive isn’t easy
- often not comfy
- uncomfy is avoided
Inclusive isn’t easy:
often not comfy
uncomfy is avoided

10. When do you get
comfy?
When you feel comfy, ask, for whom is this comfy feeling impossible?
When do you find yourself among “your people” or “among likeminded folks” or “in a safe space”?
When you go out for beers with the boss after work and you talk about work — ask, for whom is this impossible? Who does this work for and why? And who does this
leave out and why? And are we comfy with the answers to that?
Inclusive is aware of power, dynamics, cycles of exclusion, privilege.
Beware comfy.

11. Data-driven decisions
- disembodied decisions
- ‘bang for your buck’
- numbers win
Many of us attempt to absolve ourselves of hard things like inclusion by deferring to a higher power — the higher power we appeal to is data.
We collect a bunch of data and then we make data-driven decisions. Which sounds really good, right:
And when we do that, we need to ask, ‘how do data-driven decisions do harm?’ First of all, if you’re a member of a marginalized community, a minority, you will never be
represented in BIG DATA if we focus on the majority, the bang-for-your buck. And collectively, the 20% (not the 80%) represent a large, diverse, untapped market — one
that is harder to solve for, one that benefits the 80%. Text messaging, curb cuts, electric toothbrushes — all innovations that were created for the 20% (those on the
edges) that benefit us all.
How do you make good decisions without making data-driven decisions?
When information is more important than knowledge, and certainty and measurability are more important than thoughtfulness, risk, wonder, exploration and discovery,
what do we lose? What are we relinquishing? If to value something we have to be able to measure it and vice versa, what are we overlooking and missing?
When measurability is success, it becomes an end in itself. We begin asking questions that lead us to measurable answers. We begin measuring those things that are
easily measured. And those are not neutral acts. We act on our measurements — data becomes the tea leaves for decision-making, the map for change, the path toward
enlightenment. And we feel a sense of comfort having followed the directions given to us from the disembodied data.

12. Post-Comfort
I want to argue that we’re in a post-comfort world. How do we do this? How can we stretch outside the comfort zone.
You can’t put blinders on anymore.
http://static.dezeen.com/uploads/2012/12/dezeen_Ostrich-Pillow-by-Kawamura-Ganjavian_2a.jpg

13. Inclusive design is design that
considers the full range of human
diversity with respect to ability,
language, culture, gender, age and
other forms of human difference.
Designing inclusively results in better
experiences for everyone.
At the IDRC, we define inclusive design as design that considers the full range of human diversity with respect to ability, language, culture, gender, age and other forms of
human difference.
Designing inclusively results in better experiences for everyone.

14. Nothing is
neutral
we are all designers
we are all part of the revolution
…or else the status quo
Nothing is neutral, we are all designers, and we are all part of the revolution… or else the status quo
With each decision we make, we’re declaring this one thing and nothing else. That is not neutral— how we arrive at that one thing. Especially those of us creating the
interfaces and systems that are inextricable from our everyday lives.

15. Build in checks-n-balances
Build in mechanism for change
Build in reflection
Build in Codes of Conduct and ask what else do I need to do to make this space inclusive and also challenging
Build in diversity, equity and inclusion in everything you do, not just the DEI spaces.
Sign that says caution, this machine has no brain use your own”
https://flic.kr/p/645D1o

16. We can disagree and still love each
other unless your disagreement is
rooted in my oppression and denial of
my humanity and right to exist.
- James Baldwin
We can disagree and still love each other unless your disagreement is rooted in my oppression and denial of my humanity and right to exist. - James Baldwin
Background photo by me.
CC-BY

17. Diversity is a number;
inclusion is a process;
equity is an outcome
Diversity is a number
Inclusion is a process
Equity is an outcome
There are ways to do all of this. That’s what we practice at the Inclusive Design Research Centre at OCAD University.

18. Empathy
One way we start with this is not trying to build empathy. I worry that’s too big an ask for many. I think we need to begin with acknowledging personhood and build from
there
Start with curiosity — begin by asking
Then care — give a damn what the other person thinks (especially if they disagree with you)
Then listen — which means yielding space
Then hear — work to understand
Then change — adapt & adjust
Then invest in — see the value in diversity and invest.

19. Personhood
Curiosity
Care
Listen
Hear
Change
Invest in
…
One way we start with this is not trying to build empathy. I worry that’s too big an ask for many. I think we need to begin with acknowledging personhood and build from
there
Start with curiosity — begin by asking
Then care — give a damn what the other person thinks (especially if they disagree with you)
Then listen — which means yielding space
Then hear — work to understand
Then change — adapt & adjust
Then invest in — see the value in diversity and invest.

20. Enough is Enough
The Future is Design Justice and that future is a Colourful, Feminist, global + intersectional one…
Photo of street art that says “Brown & Proud I’m the next generation”
Photo by me CC-BY

21. - it isn’t ever complete
- it’s like bathing, you gotta keep doing it
- it’s a value, never a checklist
- measure it by seeing how inextricable
it is in everything you do
Inclusive
- it isn’t ever complete
- it’s like bathing, you gotta keep doing it
- it’s a value, never a checklist
- measure it by seeing how inextricable it is in everything you do
And I do mean everything:
- How your job descriptions are written
- Hiring practices
- Procurement policies
- How you role from ideation to sketching
- How you make info architecture decisions
- How you write, edit, document, pair, or not on your code

22. It is your responsibility to change
society if you think of yourself as an
educated person
—James Baldwin
“A Talk To Teachers”
It is your responsibility to change society if you think of yourself as an educated person
—James Baldwin
“A Talk To Teachers”

23. When the bumpersticker came out that said QUESTION EVERYTHING it sounded really good. I wanted to do it, but didn’t know how.
Now I feel as though I know at least one way to do this—Question everything and ask, Is it Inclusive?

24. @jesshmitchell
https://medium.com/@jesshmitchell
Thank you.