The New York Times

Greater New York City Area, NC United States

Advertising / Marketing / PR

I am currently a Social Media Strategist at The New York Times, where I manage the social presence of T Brand Studio, the custom content division of The New York Times Advertising Department. In this role, I optimize all content for social media, manage paid distribution campaigns for our many partners; as well as collect, analyze, and present performance data for each campaign to apply learned insights to future content. My work in social media began in 2009 with Capstrat, a public relations agency in Raleigh, NC. At Capstrat, I had the privilege of learning the ins-and-outs of the industry, from social analytics to strategy and content creation. I returned to my university as the schoo...