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My name is Vincent and head Publisher Partnerships at MoPub — a Twitter company.
After high school I studied law for 3 years only to realize that I was wasting my time.
It took me 3 years to come to that conclusion. 3 years of my time that I will never get back. 3 years that I could have used to develop new skills or learn about a new field.
I often thought, how did I get there? The answer… I didn’t ask myself the right questions when I had to make one of the most important decisions of my life.
I didn’t have the mental ability to articulate a long term vision of where I wanted to be in 10, 20, 30 years.
I looked at different options but didn’t individually challenge them, and just ended up doing whatever I thought was the most obvious option.
When it comes to game developers relying on ads, picking up a monetization platform is THE most important decision you will ever take for the next 3 to 5 years.
If advertising is a source of revenue for your business it will essentially impact every single part of it.
Put differently, this 10% revenue uplift that you could generate based on your decision might actually be that small difference that will allow you to develop a world-wide hit to become the next King.com.
While after that 3 years of law school I decided not to become a lawyer, I was lucky to end up finding a career that’s a much better fit for me.
I became a mobile advertising expert and over the past 7 years I have had the privilege to work with some of the most renowned mobile game studios.
I’ve seen first hand how picking the right platform helped them to either remain in business (worst case scenario) or scale their business to new heights (best case scenario).
Today we’re going to run through a comprehensive list of criteria that you should be evaluating when you consider picking up a monetization platform.
So why is it complicated to pick a monetization platform?
In order to understand why it’s not as easy as it looks, it’s important to take a step back and look at what happened these past 10 years.
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First, pubs had no other options than to rely on homegrown mediation which, as you know, are costly and time consuming to maintain. [CLICK]
Luckily some PMs from AdMob saw an opportunity to make developers lives’ much easier and went on to found MoPub.
For years, MoPub was the only alternative in the market… but with our ecosystem growing and maturing [CLICK]
other solutions went on a mission to tackle this problem, each with their own approach and vision. Fast forward to today, developers now have to deal with a crowded marketplace and don’t know necessarily which platform to consider.
I want to stress that a crowded ecosystem is something very healthy and encouraging as it gives alternatives to publishers and pushes the platforms to continuously innovate in order to remain relevant.
So without further ado, I’m going to walk you through a comprehensive framework to rely on when you do your due diligence with the different platforms you plan to evaluate. [CLICK]
Essentially it boils down to explore 3 themes:
the commercial aspect of the relationship between you, the platform and your users; [CLICK]
the platform robustness and capabilities; [CLICK]
and the long-term vision of the team behind the platform. [CLICK]
Maximizing Your Mediation: Tips for Evaluating a Monetization Solution | Vincent Pagnard-Jourdan
Vincent Pagnard-Jourdan | Casual Connect Europe
Tips for evaluating
a monetisation solution
Head of Publisher Partnerships, EMEA
Maximising your mediation