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Maximizing Your Mediation: Tips for Evaluating a Monetization Solution | Vincent Pagnard-Jourdan

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Maximizing Your Mediation: Tips for Evaluating a Monetization Solution | Vincent Pagnard-Jourdan

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Maximizing Your Mediation: Tips for Evaluating a Monetization Solution | Vincent Pagnard-Jourdan

  1. 1. Vincent Pagnard-Jourdan | Casual Connect Europe Maximising your mediation Tips for evaluating a monetisation solution
  2. 2. Vincent Pagnard-Jourdan Head of Publisher Partnerships, EMEA MoPub @twenycent Maximising your mediation
  3. 3. Mediation Mediation is the cornerstone
  4. 4. A crowded ecosystem iPhone 2007 2008 Android 2012 2019
  5. 5.  The commercial aspect of the relationship  The platform’s robustness and capabilities •  The long-term vision of the team behind the platform Evaluating a monetization platform
  6. 6. Commercial Direct dealsService DemandTerms
  7. 7. Platform Infrastructure SDK FlexibilityAd formats
  8. 8. Vision Unity support In-app header bidding User-level data
  9. 9. Body level two Next steps • Short-list 2-3 platforms • Set some KPIs and share them with the platform • Take some time to design fair and measurable A/B tests • Keep an open mind and and eye out
  10. 10. Thank you Learn more: www.mopub.com Get in touch: @mopub sales@mopub.com Vincent Pagnard-Jourdan

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