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The Future of Search Engines

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The future of search engine is still uncertain, but it is sure going to impact many aspects of our daily life. Technologies such as Google glass and “internet of things” will integrate search engines into our every day life and allow it to become so ubiquitous that participation will be taken for granted.

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The Future of Search Engines

  1. 1. The future of Search engines knowledge graph Google recently implemented “knowledge graph” by using its massive database of information to discern the relationship and connections among terms and phrases. For example, a search for “Los Angeles” returns geographic and demographic information on the city as well as places of interest. Social Integration Microsoft has integrated Facebook into its search engine, Bing. when a user searches for a specic place or prod-uct, a sidebar will show them if any of their friends recommend it. Search engines will increasingly cooperate with social networks to enhance users’ search experiences over the next ve years. Social network integration could vastly expand the scope of search engines’ advertising operations, by combining the automated and targeted marketing capabilities of search engines with the branding campaigns that social networks are better suited for. the internet will become in-creasingly detached from the traditional computer over the ve years to 2018, greatly en-hancing the reach of search engines Number of Mobile Internet Connections 300 250 200 150 100 50 0 Such specialized search capabilities hold the potential to siphon users away from vertical search engines and may pressure their growth in the future. Google integrated its social network, Google+, with its search engine. mobile search “ “ 50% of mobile searches have local intent. - Andy Chu, director at Bing for mobile In the mobile market, advertisers are particularly keen to target users who are very close to making decisions, such as which restaurant to visit for dinner or which product to buy at a store. According to Google, among all the mobile searches, 29% 15% Restaurants Related Consumer Electronics Related Mobile searches set to outpace the number of computer searches by 2015. Over the next ve years, locationbased services are expected to play an icreasingly large role in this industry. Search engines will be able to display advertisements to consumers based on their real-time location. LOCATION-BASED Advertisers could eectively nudge consumers into purchasing products or services at precisely the most convenient time for the consumer. user intent The ability for search engines to more correctly determine a user’s search intent will serve to increase advertising revenue further. search engine technology is moving away from providing results based on keywords and instead is being geared toward discerning a user’s intent. For example, a user searching for background informa-tion on electronics would be presented with content sites about electronic technology, while a user looking to purchase an electronic device would be presented with more commerce oriented websites Google has begun to integrate vertical searches into its search platform and has made strides toward delivering search re-sults based on a user’s intent. Copyright © 2014 by All rights reserved. Sources