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What I learned at Inbound 2014 
Best Quotes and Take-Aways 
Jessika Phillips 
@jessikaphillips 
@NOWMG 
Jacquelyn Beckner ...
-It’s not about you - Influence, Relationships 
& Customer-Centric Growth 
Laura Fitton @pistachio 
“ 
It’s about picking ...
-Why Leaders Eat Last 
Simon Sinek @simonsinek 
The responsibility 
of leadership is not 
to come up with all 
the ideas b...
-A Culture of Change 
Mitch Joel @mitchjoel 
Get comfortable 
with being a little 
uncomfortable - 
The NEW battle isn’t 
...
-Building & Maintaining an 
Audience - Now & In the Future 
Cindy Jeffers - CEO salon.com 
@Cindy_Jeffers 
Who are tomorro...
-I’m a marketer, how can 
I justify marketing ROI? 
Kim Walsh, @HubSpot 
The biggest 
challenge marketers 
face is ROI, fo...
-5 Tools “Boring Industry” 
Marketers Can Use 
Dan Moyle @danmoyle 
First, NEVER think of 
your industry as 
boring… Secon...
-How Modern Marketers 
Collaborate to Succeed 
Matt Duffy, @MattDuff @LogMeIn “ 
In the ‘90s we engaged in 
9K communicati...
-Prove your ROI 
Alexis Bradley & 
Ari Plaut @HubSpot 
“ 
33% of B2B marketers 
don’t even attempt to 
measure the financi...
-SEO Tactics to Love & 
Tactics to Leave 
Rand Fishkin @randfish “ 
SEO is getting harder - 
but that high barrier to 
ent...
-A Serious Look at Inbound 
Success Today 
Marcus Sheridan @TheSalesLion “ 
The businesses that 
see themselves as 
teache...
-Two Little Things that 
Make all the Difference 
Joe Pulizzi @JoePulizzi “ 
Write down 
your goals and 
read them 
everyd...
Inbound 2014 
Dharmesh Shah 
@dharmesh @HubSpot 
“ 
You can’t out-spend 
the 
giants, but you 
can out-think, 
out-teach a...
What I learned at Inbound 2014 
Best Quotes and Take-Aways 
Jessika Phillips 
@jessikaphillips 
@NOWMG 
Jacquelyn Beckner ...
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Inbound14 Key Quotes and Take-Aways

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Here is a list of key quotes and take-aways from Hubspot's Inbound 2014 Marketing Conference from thought leaders like Dharmesh Shah, Joe Pullizzi, Marcus Sheriden, Simon Sinek,Laura Fitton, Mitch Joel, Alexis Bradley & Ari Plaut

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Inbound14 Key Quotes and Take-Aways

  1. What I learned at Inbound 2014 Best Quotes and Take-Aways Jessika Phillips @jessikaphillips @NOWMG Jacquelyn Beckner @jacquelynbeck08 www.nowmarketinggroup.com
  2. -It’s not about you - Influence, Relationships & Customer-Centric Growth Laura Fitton @pistachio “ It’s about picking the right customers for you; it’s about them and their needs and the solutions you can provide to fulfill those needs.
  3. -Why Leaders Eat Last Simon Sinek @simonsinek The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive. “
  4. -A Culture of Change Mitch Joel @mitchjoel Get comfortable with being a little uncomfortable - The NEW battle isn’t just with your competitors, its all those who can provide value. “
  5. -Building & Maintaining an Audience - Now & In the Future Cindy Jeffers - CEO salon.com @Cindy_Jeffers Who are tomorrow’s users… 18-24yr olds. Where are they… They’re mobile! They are the largest contributors to online content right now and if we thought messages were short and quick now, then be prepared… they want content faster and their solutions ready at their fingertips. “
  6. -I’m a marketer, how can I justify marketing ROI? Kim Walsh, @HubSpot The biggest challenge marketers face is ROI, focus on the return - not the investment, show your impact on lead generation & map your plan. “
  7. -5 Tools “Boring Industry” Marketers Can Use Dan Moyle @danmoyle First, NEVER think of your industry as boring… Second, helpful is the NEW sexy - it isn’t about dropping money and being glamorous, it’s being helpful and earning trust and building relationships. “
  8. -How Modern Marketers Collaborate to Succeed Matt Duffy, @MattDuff @LogMeIn “ In the ‘90s we engaged in 9K communications a year… today it’s closer to 30K! Have we gotten more efficient or are we wasting time in unnecessary meetings? Sr. executives have an average of 17 meetings/week, 67% say less than half have any value. It’s time to streamline our time.
  9. -Prove your ROI Alexis Bradley & Ari Plaut @HubSpot “ 33% of B2B marketers don’t even attempt to measure the financial impact of marketing… Whaaat!! Analytics are like shakira - they don’t lie! If you are part of that 33% it’s time to start showing your value and those contributions you bring to the table.
  10. -SEO Tactics to Love & Tactics to Leave Rand Fishkin @randfish “ SEO is getting harder - but that high barrier to entry means greater opportunity for those who succeed. We digital marketers are too focused on filling the bucket and not enough with plugging the holes.
  11. -A Serious Look at Inbound Success Today Marcus Sheridan @TheSalesLion “ The businesses that see themselves as teachers and problem solvers, and then take the time to tell the world what they know, are going to earn the most trust and ultimately the most business.
  12. -Two Little Things that Make all the Difference Joe Pulizzi @JoePulizzi “ Write down your goals and read them everyday. Begin with the end in mind.
  13. Inbound 2014 Dharmesh Shah @dharmesh @HubSpot “ You can’t out-spend the giants, but you can out-think, out-teach and out-help! Ph: 877-380-6698 www.nowmarketinggroup.com
  14. What I learned at Inbound 2014 Best Quotes and Take-Aways Jessika Phillips @jessikaphillips @NOWMG Jacquelyn Beckner @jacquelynbeck08 www.nowmarketinggroup.com

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