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Here is a list of key quotes and take-aways from Hubspot's Inbound 2014 Marketing Conference from thought leaders like Dharmesh Shah, Joe Pullizzi, Marcus Sheriden, Simon Sinek,Laura Fitton, Mitch Joel, Alexis Bradley & Ari Plaut
What I learned at Inbound
2014 Best Quotes and Take-Aways Jessika Phillips @jessikaphillips @NOWMG Jacquelyn Beckner @jacquelynbeck08 www.nowmarketinggroup.com
-It’s not about you -
Influence, Relationships & Customer-Centric Growth Laura Fitton @pistachio “ It’s about picking the right customers for you; it’s about them and their needs and the solutions you can provide to fulfill those needs.
-Why Leaders Eat Last Simon
Sinek @simonsinek The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive. “
-A Culture of Change Mitch
Joel @mitchjoel Get comfortable with being a little uncomfortable - The NEW battle isn’t just with your competitors, its all those who can provide value. “
-Building & Maintaining an Audience
- Now & In the Future Cindy Jeffers - CEO salon.com @Cindy_Jeffers Who are tomorrow’s users… 18-24yr olds. Where are they… They’re mobile! They are the largest contributors to online content right now and if we thought messages were short and quick now, then be prepared… they want content faster and their solutions ready at their fingertips. “
-I’m a marketer, how can
I justify marketing ROI? Kim Walsh, @HubSpot The biggest challenge marketers face is ROI, focus on the return - not the investment, show your impact on lead generation & map your plan. “
-5 Tools “Boring Industry” Marketers
Can Use Dan Moyle @danmoyle First, NEVER think of your industry as boring… Second, helpful is the NEW sexy - it isn’t about dropping money and being glamorous, it’s being helpful and earning trust and building relationships. “
-How Modern Marketers Collaborate to
Succeed Matt Duffy, @MattDuff @LogMeIn “ In the ‘90s we engaged in 9K communications a year… today it’s closer to 30K! Have we gotten more efficient or are we wasting time in unnecessary meetings? Sr. executives have an average of 17 meetings/week, 67% say less than half have any value. It’s time to streamline our time.
-Prove your ROI Alexis Bradley
& Ari Plaut @HubSpot “ 33% of B2B marketers don’t even attempt to measure the financial impact of marketing… Whaaat!! Analytics are like shakira - they don’t lie! If you are part of that 33% it’s time to start showing your value and those contributions you bring to the table.
-SEO Tactics to Love &
Tactics to Leave Rand Fishkin @randfish “ SEO is getting harder - but that high barrier to entry means greater opportunity for those who succeed. We digital marketers are too focused on filling the bucket and not enough with plugging the holes.
-A Serious Look at Inbound
Success Today Marcus Sheridan @TheSalesLion “ The businesses that see themselves as teachers and problem solvers, and then take the time to tell the world what they know, are going to earn the most trust and ultimately the most business.
-Two Little Things that Make
all the Difference Joe Pulizzi @JoePulizzi “ Write down your goals and read them everyday. Begin with the end in mind.