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Why Methods Trump Methodology and Other Execution Secrets for User Experience Success DigitalNow 2007 presented by Jess McMullin nForm User Experience |  www.nForm.ca April 13, 2007
aka  “Removing Roadblocks for 2.0 Success”
aka  “everything Jess knows about good web projects in 90 minutes or less”
 
The Tie and the Turtleneck
Turtleneck
Tie
 
The limitless opportunity of Web 2.0…
Blue sky
Blue Sky Barrier
Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled 66% Failure Rate
66%
That’s 2 out of 3  projects
Top risks in Web 2.0 adoption ,[object Object],[object Object],[object Object],2.0
The toolbox approach – why methods trump methodology
Some stories
A very large international trade association
A very large project to enable self service
Tagging for members to describe their own skills
A public art gallery (with all the right user experience methods)
I’m not here to tell  scary project stories.
I’m here to talk about an  opportunity
Opportunity  2.0
Create a compelling  experience
Create a compelling experience
Create a  successful  experience
Other Sessions Sherry Budziak Steve Mulder Seth Earley Andrew Hinton
Roadblocks
Executives, Managers, & Team Leads can either create or remove roadblocks.
4 Risks ,[object Object],[object Object],[object Object],[object Object]
2.0 Don Dea
4 Keys ,[object Object],[object Object],[object Object],[object Object]
Things I wish all my clients  knew already
Key #1 MINDSETS
Mindset ,[object Object],[object Object],[object Object]
5  Ways to think about  Design
Design Maturity
#1 Unconscious Design »
#2 Style »
#3 Form + Function »
#4 Problem Solving »
#5 Framing »
To  design the right solution  we have to  define the right problem.
3  Ways to think about  Experience
#1  Experience of  Individuals
User Faces
 
 
 
 
 
 
 
 
 
 
Experience is  mediated by  expectation
#2 Experience as  Outcome
Value Centered  Design
Successful  Experiences are Valuable
Value Compels
Markets are Conversations really ^
Proto 2.0 1999
Authenticity & Integrity  Rely on Expectations
Methods to  understand  &   design for  expectations
Question from the audience: Hey, are there any people who do that?
#3 User Experience as  Discipline
User Centered  Design
Elements of UX Jesse James Garrett “The Elements of User Experience”
 
Take a deep breath…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key #2 SKILLSETS
Skillsets ,[object Object],[object Object]
Value Centered  Design
 
 
 
 
4 UX Skillsets
user research
 
 
information architecture
 
interaction design
 
usability evaluation
 
Specialists are great, but…
… really,  User Experience as  Discipline
… means the  Discipline  to   respect User Experience
… and avoid  abdication.
Take a deep breath…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key #3 METHODS
Methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s play the Price is Right.
How much money was bet on the Rational Unified Process?
$120,000,000.00
$120,000,000.00
That’s one hundred and twenty MILLION  dollars.
Oh.
I used to work in an  ammunition factory…
I can assure you that there are  no silver bullets…
RUP Macroscope Agile
Methodologies are like  one-size- fits-all T-shirts . They don’t really fit all that well.
Many methodologies are developed to produce  economies of scale …
… not to produce the best results.
Particularly if you’re venturing into new waters like Web 2.0.
Instead of methodology: Principles + Methods
 
The toolbox approach – why methods trump methodology
UXMethods.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
UXMethods.com
 
MINDSET FLASHBACK
1  way of working  (finally)
Review & Approve
Exercise
Draw a house
Pair Up. Person who’s birthday is next is the reviewer.
Review the house. How well does it match the house you drew?
Now draw a house together.
5  Methods that mitigate  Review & Approve   Risk
Roadblock Busters
1.  Collaborative Affinity Analysis
 
2.  Conversational Sketching
 
3. Design the Box
Design the Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From Jim Highsmith, Cutter Institute
4. Backcasting
Backcasting Start  here What  has to  happen? What  has to  happen  before that? Assumptions Assumptions What  has to  happen  before that? Assumptions Assumptions What  has to  happen  before that? How are things right  now?
 
5. Alignment Model
Alignment Model
How to align user needs, business drivers, and online offerings.
6  principles
1.  Codesign
 
2.  Simple
 
 
 
 
3.  Concrete
 
 
 
4.  Flexible
How Can People Interpret It?
5.  Evidence Based
 
 
6.  Surfaces Agendas
 
6 principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approach
Get people working together
Peel Back the Layers
 
Partner, Pilot, Publicize
Approach ,[object Object],[object Object],[object Object]
Key #4 TEAMS
Teams ,[object Object],[object Object]
The nForm Web Management Model
 
 
 
 
RACI Responsible Accountable Consulted Informed
 
In Closing
Top risks in Web 2.0 adoption ,[object Object],[object Object],[object Object],2.0
The toolbox approach – why methods trump methodology
Experience is  mediated by  expectation
Value Centered  Design
4 Keys ,[object Object],[object Object],[object Object],[object Object]
Review & Approve X
Create a  successful  experience
Blue sky Unlock the potential of Web 2.0 for you and your association.
 
Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.slideshare.net/jessmcmullin

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