Short talk for Libdesign conference in National technical library, Prague, Czech republic. Introduction to The Experience Economy for common service design audience.

1. Experience: Black gold of 21st century

2. Experience economy

3. Jezevec

4. Court of Moravia

5. same players, another fiction

6. commodization

7. corporatization

8. corporatization today

10. experience
service
industrial
agrarian

11. stage
deliver
make
extract

12. personal
customized
standardized
natural

13. stager
provider
manufacturer
trader

14. guest
client
user
market

15. experience

16. what customer expects to get
-
what customer perceives he gets
satisfaction

17. what customer wants exactly
-
what customer settles for
sacrifice

18. what customer gets to percieve
-
what customer expects to get
surprise

19. staging experience

20. consuming vs. engagement

21. entertainment

22. education

23. catharsis

24. reality to fiction

25. fiction to reality

26. aesthetic

27. engage all senses

28. set up customer journey

30. choose your attitude
be there
play your role
make their day

31. they are what they pay for

32. play your role

33. take ‘em to the game

34. the player is more than a client

35. Thank for your cooperation.
This is your slide!