This document discusses the importance of empathy in WordPress development, work, and success. It argues that adopting the perspective of customers by putting aside ego and biases allows developers to better understand real problems and solve them. Examples are given showing how taking an empathetic approach led to increased user retention and profits for organizations. The document encourages getting feedback throughout the development process, respecting users' goals even without knowing them directly, and providing value beyond just products. Empathy is framed as a key but often overlooked aspect of development work.