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A competitive advantage asu 6 23-2012

Presentation to Arizona State University Startup Academy Bootcamp for high school students.

Quick exercise in developing messaging for your competitive advantage.

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A competitive advantage asu 6 23-2012

  1. 1. A Competitive Advantage Competing for Minds and Market ShareJamie GlassPresident, Artful Thinkersjamie@artfulthinkers.com@jglass8
  2. 2. 3 Simple Rules• Find it• Manage it• Strengthen it
  3. 3. Defining Your Advantage• What do you offer?• Who is your target market?• Where can I buy it?
  4. 4. Competitive Analysis Values You Competitor Competitor Competitor Competitor B C D EFree X X X XShipping24/7 Online X XHelp10 Colors X X X XCustom Fit X X100% X X XRecyclablePersonal X X XBrandingGuarantee X X
  5. 5. Market to Your Strengths• Value Proposition – Targeted Buyer – Problem Solved (Need) – Uniqueness – Benefits
  6. 6. Why Invest in Your Idea• Translate Unique Value Proposition in Business Plan – Demand for Your Product – Expected Revenue – Anticipated Growth

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