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EmpowHer Overview

Overview of the 5th largest women\'s health and wellness online community. Hyper-qualified target market for savvy brands that want to reach, engage and influence HER!

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EmpowHer Overview

  1. 1. 1<br />EmpowHER<br />saves lives<br />“Reading an<br /> article on EmpowHERsaved my <br />loved one’s life.”<br />“Thank you for such a life-changing experience.”<br />“Plain and simple... EmpowHERsaved my life.”<br />Melissa<br />Member, EmpowHER<br />Gina<br />Member, EmpowHER<br />MonaLou<br />Member, EmpowHER<br />
  2. 2. 2<br />EmpowHER /<br />General Overview<br /><ul><li>Health Media Company for Women
  3. 3. Started in 2007 by renowned women’s health advocate Michelle King Robson
  4. 4. Fastest growing in the category:</li></ul>Top7%<br />Top5<br />Top25<br />Women’s Health<br />& Wellness Site<br />Source: Experian Hitwise<br />Of All Women’s <br />Lifestyle Sites<br />Source: Experian Hitwise (all categories)<br />Of All Health Sites<br />Source: Experian Hitwise<br />
  5. 5. 3<br />Michelle’s Story<br />“We’ve all heard the saying … ‘necessity is the mother<br />of invention.’ Well, after clearing my head and taking<br />responsibility for my own health and wellness; I made a<br />decision – that no other woman would suffer as I had.”<br />
  6. 6. 4<br />Our Audience<br />EmpowHER audience is:<br /><ul><li>Websavvy
  7. 7. Social Mediasavvy
  8. 8. Hyper-qualified
  9. 9. Influential
  10. 10. Decision makers &buyers</li></ul>More than80%<br />9out of10<br />Women Seek Health<br />Information via the Web<br />National Marketing Institute, 2009<br />Of Healthcare Purchasing<br />Decisions are Made by Women<br />Daria Blackwell, Knowlage Clinic Inc.,<br />At Women’s Health and Wellness Conference, 2008<br />
  11. 11. Value /<br />Leader in Women’s Health Category<br />5<br />• Freshest facein women’s health, women’s lifestyle, and general health categories among peers and competitors<br />• Only network of sites and communities exclusively dedicatedto women’s health and wellness<br />•Rising starand favorite among new media and social media savvy health and wellness brand managers, marketers and agencies<br />Source: Quantcast<br />
  12. 12. Value /<br />Our Growth & Recognition vs Competition<br />6<br />EmpowHER Visits 2010 vs. Competitors<br />WomensHealth<br />EmpowHER<br /> Lifescript<br />Women.WebMD<br />Jan 451K Dec 1.1M<br />January 2010 - December 2010 = 125% Increase. Source: Omniture<br />*Does not include offsite syndication views of EmpowHER content<br /><ul><li> Award-winning, market-leading
  13. 13. Featured in major media reaching over 40 million households</li></li></ul><li>7<br />Partnership Opportunities /<br />Overview<br />Original Video, Articles, Slide Shows, Resource Centers, Provider Profiles, Events<br />Q & A, Special Offers, Client News, Expertise, Programs, Brand/Product, Web Advertising, Condition Programs, Campaigns, SEM, SEO, Audience conversion tools<br />Community/Membership, Groups, Polls/Surveys, Research, Member Profiles, Content Syndication, Social Media integration<br />Detailed Analytics, Custom Reports<br />
  14. 14. 8<br /> /<br />Conditions & Wellness<br />view content<br />
  15. 15. 9<br /> /<br />Video & News<br />view content<br />
  16. 16. 10<br /> /<br />Video & News<br />view content<br />
  17. 17. 11<br />Health & Wellness<br />Topic Sponsorships<br />Partnership Opportunities /<br />view content<br />
  18. 18. 12<br />Health & Wellness<br />Topic Sponsorships<br />Partnership Opportunities /<br />view content<br />
  19. 19. 13<br /> Resource Center Sponsorships<br />Partnership Opportunities /<br />view content<br />
  20. 20. Case Studies<br />14<br />“Our EmpowHER campaigns have provided us with a solid 4:1 return on investment. EmpowHER stands out among its peers. They have provided us rich content that is targeted to well-informed and highly-interested healthcare consumers.”<br />Greg Harrison,Administrative Director, Marketing & Business Development, Saint John’s Health Center<br />Client<br />Saint John’s Health Center/John Wayne<br />Business ChallengeFind new and cost-effective ways to augment Saint John’s existing online effortsObjectivesIncrease online search presence Drive awareness for women’s health servicesEmpowHER SolutionDevelop a Patient Education Center microsite where visitors can learn about Saint John’s, their doctors and access educational content on women’s health Newsletter and community integration of articles from Saint John’s doctors Search Engine Optimization for all Saint John’s contentResultsGenerated 460 organic quality listings on top 4 search engines Drove 1,853 interested people to read articles and information about Saint John’s Health Center and their doctors 4:1 ROI, 22 new patients acquired<br />
  21. 21. 15<br />HERStories / <br />Advocate for You<br />“Plain and simple…EmpowHER saved my life.”<br /><ul><li> Gina was suffering from irregular periods, heavy bleeding,</li></ul> and severe depression<br /><ul><li> Treatments did not help; came very close to taking her</li></ul> own life<br /><ul><li> Shared her story on the site, and within 24 hours she was</li></ul> on a brighter path<br /><ul><li> Her doctor is really addressing her issues and she feels</li></ul> Gina like a new person<br />Gina<br />Member, EmpowHER<br />“What I thought was the end, was only the beginning…<br />EmpowHER changed my life.”<br />• Christina had a complete hysterectomy in her 30’s<br /> creating a confusing path of changes to her body<br />• Her doctor could not give her the answers she needed<br />• She found the answers she needed on EmpowHER<br />• Christina now advocates for others and has won an award<br /> from the American Heart Association for her efforts<br />Christina<br />Member, EmpowHER<br />
  22. 22. 16<br />HERStories /<br />Advocate for Others<br />“Reading an article on EmpowHER<br />saved my loved one’s life.”<br />• MonaLou’s partner was having odd sensations in his<br /> abdomen<br />• Read an article on EmpowHER about the symptoms<br /> of aortic aneurysm<br />• His doctor who scheduled emergency surgery.<br />• Had it burst; he would have died... Post surgery, he is a<br /> perfect picture of health.<br />MonaLou<br />Member, EmpowHER<br />“Sharing my story on EmpowHER<br />helped me find other women in the<br />same situation.”<br />• Went to doctor with symptoms, tested negative<br />• Diagnosed w/Stage IIIC Ovarian Cancer 4 months later<br />• Daughter Shari passed away from same condition<br />• Needed to know she had support and could express her<br /> grief<br />Paula<br />Member, EmpowHER<br />
  23. 23. 17<br />Partners & Clients<br />
  24. 24. 18<br />Contact Us<br />Primary ContactJamie Glassjglass@empowher.com480-315-1443Social Media Links<br /><br />Thank You<br />Confidential and proprietary. Do not distribute. © EmpowHER, 2010<br />