Building a Culture of Innovation Through Experimentation

@jboogie
building a culture of innovation
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie

@jboogie
yesterday’s
assumptions
don’t work in
today’s
realities
@jboogie
That’s him, there.

@jboogie
“software is
eating the
world”
-Marc Andreesen
@jboogie

@jboogie@jboogie
“There’s an opportunity to now look
at software playing a role in really
shaping those automotive experiences of
tomorrow.”
Venkatesh Prasad
Sr. Technical leader at ford

@jboogie@jboogie
“I do run a software company inside of FedEx”
David Zanca
senior vice president for information technology at fedex
http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/2/

@jboogie@jboogie
Now available on Spotify

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we translated this model to software

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software is continuous
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@jboogie
11.6 seconds
@jboogie

@jboogie@jboogie
we are still thinking like this

@jboogie@jboogie
industrial era management tactics don’t
work in software

@jboogie
what does this new continuous world
mean for our business?
@jboogie

@jboogie
how can we take advantage of all of
this new information?
@jboogie

@jboogie
how can we maximize the creativity,
learning and productivity of our
teams?
@jboogie

@jboogie
in order to survive in this new reality
you must build a
culture of innovation
@jboogie

@jboogie
a culture of innovation is a culture
of experimentation.
@jboogie
@jboogie

@jboogie
Deliberate strategy

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emergent strategy

@jboogie
“You need to set up and organize so
that you can do as many experiments
per unit of time as possible.”
jeff bezos, amazon
@jboogie

@jboogie
at the core of a culture of
innovation is the team
@jboogie
@jboogie

@jboogie
1. anatomy of the team
@jboogie
what makes up an innovative team?
2. how do we task the team?
3. how should the team work?

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anatomy of the team
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@jboogie
anti-patterns
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@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
How not to build innovative teams

@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration

@jboogie@jboogie
UX Team
Eng PM
mktg

@jboogie@jboogie
what team structure facilitates a culture of
innovation?

@jboogie@jboogie
innovative team anatomy
1. small

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2. collocated

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3. dedicated

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4. self sufficient

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tasking the team
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@jboogie
roadmaps
@jboogie
You are here! launch!

@jboogie
they actually look like this
@jboogie

@jboogie
incentivized for creating output
@jboogie

@jboogie
features, on their own, are not a
measure of success
@jboogie

@jboogie
the annual planning process
@jboogie

@jboogie
9 months, 50 people
@jboogie

@jboogie
task teams to achieve business outcomes
@jboogie

@jboogie
get granular
@jboogie

@jboogie
give teams a problem to solve, not a
solution to implement
@jboogie
@jboogie

@jboogie@jboogie
let the team own the solution

Business model validation
Product validation
Small team
Culture / Infrastructure to support continuous learning
Stakeholders
Small-chunk, outcome-based, predictable funding
$$$

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how should the team work?
@jboogie

@jboogie@jboogie
no cross functional collaboration

@jboogie
fixation on job titles
@jboogie

@jboogie@jboogie
Jeff “Skunk” Baxter
Jeffrey Allen "Jeff Skunk" Baxter, born December 13, 1948, is an American
guitarist, known for his stints in the rock bands Steely Dan and The Doobie
Brothers during the 1970s.
More recently, he has been working as a defense consultant and chairs a
Congressional Advisory Board on missile defense.

@jboogie
fear of failure

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arbitrary deadlines

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no culture of ownership

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cover your ass
@jboogie

@jboogie@jboogie
how does a culture of innovation change the
way a team works?

@jboogie
take smaller risks
@jboogie

@jboogie
clear definitions of success
@jboogie

@jboogie
promote competencies over roles
@jboogie

@jboogie
self organization
"The Six Sigma process killed innovation at 3M...they would say
they need a five year business plan for a new idea. Come on, we
don't know yet because we don't know how it works, we don't
know how many customers will take it up, we haven't taken it out
to the customer yet."
Geoff Nicholson
Father of the Post It note
http://www.zdnet.com/six-sigma-killed-innovation-in-3m-7000012593/

@jboogie
why should you build a culture of
innovation?
@jboogie

@jboogie
make customers happy
@jboogie

@jboogie
reduce waste by building more
successful products
@jboogie

@jboogie
increase employee morale
@jboogie

@jboogie
you must transform
from a culture of delivery
to a culture of learning
@jboogie

@jboogie
thanks!
@jboogie
@jboogie
jeff@neo.com
www.leanuxbook.com

@jboogie@jboogie
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Building a Culture of Innovation Through Experimentation

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