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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGTHE INFORMATION ARCHITECTURE OF MEANING MAKING REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGDesign thinking, as an academic discourse, has beenaround at least since the 1970’s.Rittel and Webber, Cross, Buchanan, Van der Merwe,Krippendorf, Brown, Lockwood… REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGIt is broadly acknowledged• That the complexity of the world we live in steadily increases• That the problems we face are systemic and grounded in social realities• That design has been battling to respond in it’s current siloes (graphic, industrial, architectural, digital) REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGThe complexity ofsocial realitiespresentindeterminate orwicked problems REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGResearch conductedto understandcomplexity emergesfrom a multi-disciplinaryapproachand creates a massof data REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGDefining the problem defines the solution: the problem / solution ecology REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Making sense of indeterminacythrough the understanding and articulation of the problem / solution ecology is the synthetic, compositional act of meaning-making REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGSo to recap…1.A mass of data is created through research2.It is organised such that it can be understood3.And in so doing presents a solutionHang on. That’s information architecture, isn’t it? REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENNTHE INFORMATION ARCHITCTURE OF MEANING MAKING WE RESEARCH REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENNTHE INFORMATION ARCHITCTURE OF MEANING MAKING WE ORGANISE REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENNTHE INFORMATION ARCHITCTURE OF MEANING MAKINGAND IN THE PROCESS DEFINE THE SOLUTION REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGBut we don’t think of IA either as design or problem solving in thisway because • Its been defined as digital thing’ • It’s not positioned as a design practice (rather information or library science oriented) • And we dont think of the typical briefs (business ones) as being situated in social realities REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Illusion 1IA deliverables are wireframes, site maps, task flows, taxonomies, etc No. The IA deliverable is the synthetic resolution of the problem / solution ecology as expressed in deliverables which strive to describe it REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Illusion 2The design solution is a website, mobile app, etc. No. The design solution is the resolution of the problem / solution ecology; the design artifact is a website, mobile app, etc. REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Illusion 3IA derives its meaning (relevance, value, purpose) by delivering measurable value to businesses No. The relevance, value and purpose of IA is in making sense of problem / solution ecologies; that business value is derived from this is but one of many potential consequences REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGIA has a whole lot more to offer the world than just site maps,wireframes and task flows. • Our utility extends way beyond digital channels; there is a broader value- proposition • We dumb down our value because we struggle to explain it; explain it correctly and the value will present itself REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING• Broaden the research frame and assumptions about artifacts and IA becomes a discipline, channel and product neutral form of problem solving• As in design thinking, from this position, IA becomes a tool for innovation REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGImplications:The thinking skills, methods and tools of IA shouldbe positioned as important indeterminate problemsolving toolsBecause meaning is explicitly articulated (nothidden in the artifact) it should be debated at morecritical levels REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKINGImplications:Because meaning is explicitly articulated, designpractice becomes self-reflectiveSelf-reflective design creates bridges betweenpractice, theory and teaching vital for preparingstudents of design for the challenges of the world REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE