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JASON HOBBS & TERENCE FENN
    THE INFORMATION ARCHITCTURE OF MEANING MAKING




THE INFORMATION ARCHITECTURE
                                  OF
         MEANING MAKING




           REFRAMING INFORMATION ARCHITECTURE
           A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
         THE INFORMATION ARCHITCTURE OF MEANING MAKING




Design thinking, as an academic discourse, has been
around at least since the 1970’s.


Rittel and Webber, Cross, Buchanan, Van der Merwe,
Krippendorf, Brown, Lockwood…




                REFRAMING INFORMATION ARCHITECTURE
                A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
             THE INFORMATION ARCHITCTURE OF MEANING MAKING




It is broadly acknowledged


• That the complexity of the world we live in steadily
  increases
• That the problems we face are systemic and grounded in
  social realities
• That design has been battling to respond in it’s current
  siloes (graphic, industrial, architectural, digital)




                      REFRAMING INFORMATION ARCHITECTURE
                      A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
             THE INFORMATION ARCHITCTURE OF MEANING MAKING




The complexity of
social realities
present
indeterminate or
wicked problems




                    REFRAMING INFORMATION ARCHITECTURE
                    A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
           THE INFORMATION ARCHITCTURE OF MEANING MAKING




Research conducted
to understand
complexity emerges
from a multi-
disciplinary
approach
and creates a mass
of data




                  REFRAMING INFORMATION ARCHITECTURE
                  A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
              THE INFORMATION ARCHITCTURE OF MEANING MAKING


Defining the problem defines the solution: the problem / solution ecology




                     REFRAMING INFORMATION ARCHITECTURE
                     A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
       THE INFORMATION ARCHITCTURE OF MEANING MAKING




     Making sense of indeterminacy
through the understanding and articulation
    of the problem / solution ecology
   is the synthetic, compositional act of
                meaning-making




              REFRAMING INFORMATION ARCHITECTURE
              A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
          THE INFORMATION ARCHITCTURE OF MEANING MAKING




So to recap…


1.A mass of data is created through research
2.It is organised such that it can be understood
3.And in so doing presents a solution

Hang on. That’s information architecture, isn’t it?




                 REFRAMING INFORMATION ARCHITECTURE
                 A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
THE INFORMATION ARCHITCTURE OF MEANING MAKING




                    WE RESEARCH




       REFRAMING INFORMATION ARCHITECTURE
       A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
THE INFORMATION ARCHITCTURE OF MEANING MAKING




                     WE ORGANISE




       REFRAMING INFORMATION ARCHITECTURE
       A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
THE INFORMATION ARCHITCTURE OF MEANING MAKING




AND IN THE PROCESS DEFINE THE SOLUTION




       REFRAMING INFORMATION ARCHITECTURE
       A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
           THE INFORMATION ARCHITCTURE OF MEANING MAKING



But we don’t think of IA either as design or problem solving in this
way because

  • It's been defined as 'digital thing’
  • It’s not positioned as a 'design' practice (rather
     information or library science oriented)
  • And we don't think of the typical briefs (business
     ones) as being situated in social realities




                   REFRAMING INFORMATION ARCHITECTURE
                   A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
        THE INFORMATION ARCHITCTURE OF MEANING MAKING




                                    Illusion 1

IA deliverables are wireframes, site maps, task
            flows, taxonomies, etc


   No. The IA deliverable is the synthetic resolution of the problem / solution

      ecology as expressed in deliverables which strive to describe it




                 REFRAMING INFORMATION ARCHITECTURE
                  A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
           THE INFORMATION ARCHITCTURE OF MEANING MAKING




                                       Illusion 2

The design solution is a website, mobile app, etc.

   No. The design solution is the resolution of the problem / solution ecology; the

                    design artifact is a website, mobile app, etc.




                    REFRAMING INFORMATION ARCHITECTURE
                     A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
           THE INFORMATION ARCHITCTURE OF MEANING MAKING




                                      Illusion 3

IA derives its meaning (relevance, value, purpose)
  by delivering measurable value to businesses

    No. The relevance, value and purpose of IA is in making sense of problem /
   solution ecologies; that business value is derived from this is but one of many
                                 potential consequences




                    REFRAMING INFORMATION ARCHITECTURE
                    A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
           THE INFORMATION ARCHITCTURE OF MEANING MAKING




IA has a whole lot more to offer the world than just site maps,
wireframes and task flows.


      • Our utility extends way beyond digital
        channels; there is a broader value-
        proposition
      • We dumb down our value because we
        struggle to explain it; explain it correctly and
        the value will present itself


                   REFRAMING INFORMATION ARCHITECTURE
                   A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
    THE INFORMATION ARCHITCTURE OF MEANING MAKING




• Broaden the research frame and
 assumptions about artifacts and IA becomes
 a discipline, channel and product neutral form
 of problem solving
• As in design thinking, from this position, IA
 becomes a tool for innovation




           REFRAMING INFORMATION ARCHITECTURE
           A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
           THE INFORMATION ARCHITCTURE OF MEANING MAKING




Implications:


The thinking skills, methods and tools of IA should
be positioned as important indeterminate problem
solving tools

Because meaning is explicitly articulated (not
hidden in the artifact) it should be debated at more
critical levels




                  REFRAMING INFORMATION ARCHITECTURE
                  A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
JASON HOBBS & TERENCE FENN
           THE INFORMATION ARCHITCTURE OF MEANING MAKING




Implications:


Because meaning is explicitly articulated, design
practice becomes self-reflective

Self-reflective design creates bridges between
practice, theory and teaching vital for preparing
students of design for the challenges of the world




                  REFRAMING INFORMATION ARCHITECTURE
                  A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE

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Reframe IA: The Information Architecture of Meaning Making

  • 1. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING THE INFORMATION ARCHITECTURE OF MEANING MAKING REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 2. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Design thinking, as an academic discourse, has been around at least since the 1970’s. Rittel and Webber, Cross, Buchanan, Van der Merwe, Krippendorf, Brown, Lockwood… REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 3. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING It is broadly acknowledged • That the complexity of the world we live in steadily increases • That the problems we face are systemic and grounded in social realities • That design has been battling to respond in it’s current siloes (graphic, industrial, architectural, digital) REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 4. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING The complexity of social realities present indeterminate or wicked problems REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 5. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Research conducted to understand complexity emerges from a multi- disciplinary approach and creates a mass of data REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 6. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Defining the problem defines the solution: the problem / solution ecology REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 7. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Making sense of indeterminacy through the understanding and articulation of the problem / solution ecology is the synthetic, compositional act of meaning-making REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 8. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING So to recap… 1.A mass of data is created through research 2.It is organised such that it can be understood 3.And in so doing presents a solution Hang on. That’s information architecture, isn’t it? REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 9. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING WE RESEARCH REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 10. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING WE ORGANISE REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 11. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING AND IN THE PROCESS DEFINE THE SOLUTION REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 12. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING But we don’t think of IA either as design or problem solving in this way because • It's been defined as 'digital thing’ • It’s not positioned as a 'design' practice (rather information or library science oriented) • And we don't think of the typical briefs (business ones) as being situated in social realities REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 13. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Illusion 1 IA deliverables are wireframes, site maps, task flows, taxonomies, etc No. The IA deliverable is the synthetic resolution of the problem / solution ecology as expressed in deliverables which strive to describe it REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 14. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Illusion 2 The design solution is a website, mobile app, etc. No. The design solution is the resolution of the problem / solution ecology; the design artifact is a website, mobile app, etc. REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 15. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Illusion 3 IA derives its meaning (relevance, value, purpose) by delivering measurable value to businesses No. The relevance, value and purpose of IA is in making sense of problem / solution ecologies; that business value is derived from this is but one of many potential consequences REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 16. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING IA has a whole lot more to offer the world than just site maps, wireframes and task flows. • Our utility extends way beyond digital channels; there is a broader value- proposition • We dumb down our value because we struggle to explain it; explain it correctly and the value will present itself REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 17. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING • Broaden the research frame and assumptions about artifacts and IA becomes a discipline, channel and product neutral form of problem solving • As in design thinking, from this position, IA becomes a tool for innovation REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 18. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Implications: The thinking skills, methods and tools of IA should be positioned as important indeterminate problem solving tools Because meaning is explicitly articulated (not hidden in the artifact) it should be debated at more critical levels REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE
  • 19. JASON HOBBS & TERENCE FENN THE INFORMATION ARCHITCTURE OF MEANING MAKING Implications: Because meaning is explicitly articulated, design practice becomes self-reflective Self-reflective design creates bridges between practice, theory and teaching vital for preparing students of design for the challenges of the world REFRAMING INFORMATION ARCHITECTURE A ROUND TABLE WORKSHOP AT THE IA SUMMIT 2013 - BALTIMORE