Canon is a famous Japanese company that produces 60% of its digital cameras in Japan. It has strengths like latest technology and skilled workers, but also faces weaknesses like heavy competition lowering prices. Opportunities include growing digital markets, while threats include recessions hurting sales and many global competitors. Canon uses a marketing mix strategy with various camera models and prices affordable for all. It promotes through celebrity endorsements and discounts, and sells through stores worldwide. Key competitors include Nikon, Fujifilm, Kodak, Sony, Panasonic, and Samsung.
2. Introduction
1. Canon is one of the
most famous Japanese
company in the
production of digital
cameras.
2. Canon makes 60% of its
digital cameras in japan
only.
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3. Swot analysis
Strengths
1. latest technology
Weakness
2. Skilled and efficient
1. Dependent on world
market
workers
2. Cut throat
3. Adopting good competition lead to
marketing strategies invest more on
4. Large investment on advertisement which
production to cut costs
lead to increase in
price of the product.
5. Large number of
customers all over the 3
world.
4. Swot analysis
Opportunities Threats
1. Greater Scope of digital
technologies in near by 1. During recession
future. company suffers a lot.
2. Expanding market in
other countries by 2. Large number of
investing large amounts competitors in world
on advertisement and
sales promotion. market.
3. Meet demand by setting
up new plants.
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5. Marketing mix
Product
1. Various models for example,
power shot, EOS , SLR , etc.
2. Available in different colours.
3. Better zooming options.
4. Megapixels
5. Makes videos
6. Stores thousands of images.
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6. Marketing mix
Price
1. Generally it starts from
100$.
2. Everyone can easily
Promotion
afford. 1. Chooses celebrities in
different countries.
3. It varies from product to
product. 2. Giving discounts on
festivals.
3. Credit promotion on
credit cards
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7. Marketing mix
Place
1. Canon has large number
of stores in the world.
2. Canon operates its
business from japan in
different countries.
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8. Competitors
There are number of competitors of canon digital
cameras which are as follows:
1. Nikon
2. Fujifilm
3. Kodak
4. Sony
5. Panasonic
6. Samsung
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