Considerations When Developing a New Website

Limited Only By Our Imagination

3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com

Topic of Discussion

Online
Development

Web Sites Supporting the Arts
• Who is The Factory Interactive?
• Your Current Site
• Design: Your audience, materials and you.
• Getting people to come to your website.


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Who Is The Factory Interactive? Development
Founded in 1998, The Factory Interactive is fueled by a
passion for developing strong, beautiful and enduring
messages that are conceived through the marriage of design
and technology. We are explorers of possibility and architects
of memory. We create rich, immersive experiences that
increase message retention and reward the audience. We give
personality to product resulting in a stronger, more effective
brand.


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Development


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Improving Your Current Website Development
Consider new ways to look at your web site and
methods to leverage technology in order to make
your web presence more successful.
• Realistic Goal Setting
• Design Considerations
• Tools and Methods to Drive Traffic


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Goal Setting Development

The Maturity of New Media
• Multiple Access Points


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Faster Speeds
•Akamai State of the Internet 2009


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Picking New Technologies To Leverage
• Flash > AJAX >> HTML5


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Understanding New Usage Behaviors
• User Sophistication
• Purpose Driven Visits and Properties
• User Experience (Battling Impatience)
P O W E R E D b y S E R V I C E™


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Common Web Site Goals
Goal: Provide Information / Raise Awareness
• Static Content (no CMS)
• Infrequently Updated Content (Limited CMS)
• Frequently Updated (Full CMS)
• Real-Time (Feeds / API)


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Goal: Provide Methods of Getting In Touch
• Phone
• Forms
• Email
• Customer Relationship Management
• Live Chat


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Goal: Direct Sales of Goods / Services
• E-Commerce
• Software as a Service


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Goal: Direct Organizational Involvement Using Social Constructs
• Community Building
• Open Source
• Crowd Sourcing


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Common Web Site Goal Mistakes
Problem: Not Knowing Your Audience
• How Old Are They?
• Where Do They Live?
• How Will They Use the Web Site?
• Not Having Enough Content / Features
• Having Too Much Content / Features


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Feature Creep
Problem: Just one more thing!
• Trying To Do Too Much
• Jack Of All Trades...Master of None


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Designing Your Web Site Development

Know Your Audience
• How Old Are They?
• Where Do They Live?
• How Will They Use the Web Site?
• What Are They Expecting From You?


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Know Your Materials
• What Kinds of Materials Do You Have?
• How Do They Need To Be Presented?
• Does Your Audience Have Special Considerations?
• How Can You Use Your Materials To Interact?


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Design with a Purpose
• Use Emotive Imagery
• Develop Powerful Calls to Action
• Engineer An Intuitive User Workflow
• Ensure Your Message is Clear and Concise
• Don’t Try And Do Too Much


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The K.I.S.S. Theory
• Does it really NEED to be there?
• Can it be done another way?
• Is Someone Already Doing It Better?


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Don’t Reinvent the Wheel
• Using Application Programming Interfaces (APIs)
• Integrating With Pay-As-You-Go Services
• Collaborating With Others In Your Market


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Considering Flash?
Pros: Interactivity, Video Delivery, Compatibility
Cons: Impacts Search, Annoying, Slow, Compatibility


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Driving Traffic Development

Content is King
• Offer Something Worthwhile And Unique
• Develop Your Own Personality (Be Creative)
• Keep Information Relevant and Up-To-Date


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Get Others Involved
Start Using Social Media Constructs
• Twitter
• Facebook
• LinkedIn


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Network, Network, Network
• Create a Blog
• Tweet and Retweet!
• Be Search-Engine Friendly
• Develop Your Own Voice and Get Out There!


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Paying For Traffic
• Pay-Per-Click Search Advertising
• Content Network Keyword Advertising
• Display Advertising
• Co-Opted Email Marketing
• Influence Marketing


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Standing Out from the Crowd Development

Don’t Be an Also-Ran
• Exploit the Pillars of Your Success
• Do It Well or Don’t Do It
• Offer Something Different


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Standing Out from the Crowd Development

Last But Not Least:
•Stay Relevant
•Be Different
•Build a Niche
•Be Approachable


Topic of Discussion

Social Media

For More Info Visit Our Site:
www.thefactoryi.com

Joshua Hancik
Chief Technical Officer
The Factory Interactive

e. Josh@thefactoryi.com
p. 305.752.9400
f. 305.675.6404


Considerations When Developing a New Website

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