A mini-conference held on 9th February 2017 to impart our approach to digital maketing using our unique 6 step approach.

1. #WirralDigital #DigitalThursdays
#DigitalThursdays
James Wallis and Jeanne Hatton
With guest appearance from Michael Hatton

2. #WirralDigital #DigitalThursdays
Agenda
• Who are WirralDigital?
• A view from our Intern - Working at WirralDigital
• Do I need Digital Marketing for my business?
• Your Digital Footprint
• Plan of Action
• Research & Social Listening
3.30 pm Break for refreshments
• Articles / Blogs
• Posting
• Analytics
End 5pm

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WirralDigital
Our mission is to help make Wirral Digital, not only to offer our
marketing services but to inform and pass on digital skills to
Local Businesses.
Two local businesses, combining to offer a Complete Digital Marketing
Solution
Centred around our proven and unique Six Step Process
Hence this is why you are here on our first #DigitalThursdays
Please feel free to use this hashtag when posting inside and outside the
room.

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Uniti Solutions Ltd - Jeanne
The WirralDigital Team
AllPoint Consulting Ltd - James
#WirralDigital – Michael

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Our Intern - Michael Hatton
A view on working at Wirral Digital

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Digital Marketing For My Business?
“Why should I use digital marketing for my business?”
“What is digital marketing?”
“I’m doing a bit on facebook, will that do?”
“I’m not really sure how to do it”
These are some of the questions and statements that business owners and
management say when discussing digital marketing.
Are you a business that asks whether you need “digital marketing for my
business?”

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Why?
• 361 million people online in 2000
• Over 3 Billion in 2014 growth of 764 %
• Today nearly ½ the world is online
• 74% of Europeans have internet access
• 1900 minutes per month over 30 hours online with many
having more than one device
How can we tap into this opportunity for business?
Source Google
• 364 billion Euros – 2013 for online sales for goods and
services
• Online videos – triple digit growth
• People socialising
• Opportunity any business small or large can embrace
• Web
• Mobile
• Social More than half of the
world’s web traffic now
comes from mobile phones
More than 1 in 5 of the
worlds population shopped
online in the past 30 days

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Why is social media receiving
so much attention?
• Ongoing decline of mainstream
media
• Ability to connect with customers
on a different level
• New prospecting techniques
• Bypass traditional media and
take message direct to the
customer
• Not saying traditional media
is dead
Why?

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How we arrived at OUR Unique Six Step Process
1.Digital Footprint
2.Plan of Action
3.Research & Social Listening
4.Articles / Blogs
5.Posting
6.Analytics

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Our Unique Six
Step Process
1. Digital Footprint
2. Plan of Action
3. Research & Social
Listening
4. Articles / Blogs
5. Posting
6. Analytics
• Benchmarking- to see where we
started so we can measure
results
• Website review
• Content Review
• Social Review
1. Starting point is Google
2. Then see Twitter Facebook and
LinkedIn
3. Look for consistency of
messages and story being
posted
4. Facebook Insights

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1. Digital Footprint
2. Plan of Action
3. Research & Social Listening
4. Articles / Blogs
5. Posting
6. Analytics
Our Unique Six
Step Process • Vision, Goal and Objectives
• Like a business plan or any
marketing plan
• Examples may be - increase
footfall by 30% in the next 6
months
• Digital marketing and traditional
market
Plan of Action
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

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1. Digital Footprint
2. Plan of Action
3. Research & Social
Listening
4. Articles / Blogs
5. Posting
6. Analytics
Our Unique Six
Step Process
Research & Social Listening
• Use Information obtained in Digital
Footprint Step
• Dig deeper
• Twitter search
• Twitter advanced search -negative and
positive comments
• Twitter.com/search
• #hashtags - eg. #VisitScotland
• Hootsuite tool and Social Listening
geographically
• Facebook Insights

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1. Digital Footprint
2. Plan of Action
3. Research & Social
Listening
4. Articles / Blogs
5. Posting
6. Analytics
Our Unique Six
Step Process
Articles/Blogs
• Google loves fresh content
• Are the messages on your website correct
• Is it SEO optimised
• Write articles/blogs highlighting your
products services/events/offers.
• Great resource of constantly updated and
current content to post on social media
• Articles/blogs should be in line with the
goals and objectives
• Calls to action - Which door/shop do
you want to open?
• What happens if you don't have a website
• WirralDigital.co.uk
• Use LinkedIn Articles
• Use Facebook Articles
• Post above to Twitter

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1. Digital Footprint
2. Plan of Action
3. Research & Social Listening
4. Articles / Blogs
5. Posting
6. Analytics
Our Unique Six
Step Process
Posting
• Posting - from content
• Calls to action
• Rule of thirds
• Example posts
• Omnichannel Posting
• Platform language
• Are hashtags ok on
Facebook?

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1. Digital Footprint
2. Plan of Action
3. Research & Social
Listening
4. Articles / Blogs
5. Posting
6. Analytics
Our Unique Six
Step Process
Analytics
• Keeps us on track and lets our client know
that their digital footprint is growing
• Twitter Analytics
• Facebook Analytics Linked
• LinkedIn
• Google Analytics which can show where
traffic originates from ie. search twitter
facebook etc
• Deep dive with Microsoft and IBM
professional analytic products to show
trends

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So What does the future hold?
• Chatbots and personal assistants e.g Sephora
https://www.facebook.com/sephora/?hc_ref=SEARCH&fref=nf e.g Se
phora
• Machine Learning and Predictive Analytics
https://www.microsoft.com/cognitive-services/en-us/celebslikeme
https://www.microsoft.com/cognitive-services/en-us/TwinsOrNot
• More Artificial Intelligence – concierge services in hotels and
restaurants.

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Wirral Digital Workshops 1st Quarter
Date Workshop Series
16th Feb Track your Digital Footprint / Plan your
Campaign / Create of Refresh your
Twitter & Facebook Profiles / Start
Posting
6 Step Process
16th March Research /Social Listening / Content
Writing & Content Placement
6 Step Process
30th March Posting and
Scheduling & Measuring Results
6 Step Process
23rd March SEO Workshop with Duncan Reid Building Blocks
½ day 2:00 – 5:00
£50 + VAT

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Why Wirral Digital?
We are ALL Hootsuite Certified Professionals
We are Hootsuite Business Partners
• Come and talk to us
• Ring us and meet for a chat 0151 691 4923
• Talk to us on Social Media
• Email us on contact@allpointconsult.uk
Connect with Us
Twitter @WirralDigital @unitisocialbiz @AllPointConsult
Facebook Wirral Digital
Instagram WirralDigital

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Thank you for coming today
Our next event is next quarter
Please let us know what you would like us to include in future events.
If you have a great story about how Social Media has worked for you - we
would be delighted to have you in a guest speaker slot.
Any Questions?
Some Tips for you