Omnichannel strategy 2016

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Omnichannel trends for this year

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Omnichannel strategy 2016

  1. 1. Omnichannel Strategy Retail Trends 2016
  2. 2. 5 ways to shop Off-line On-line Only Sotre ShowroomingWebrooming Click & collect Only Web Search On-line Buy store Buy On-line Collect in store Search store Buy on-line
  3. 3. OMNICHANNEL: ECOMMERCE MOBILE SOCIAL STORE
  4. 4. E-COMMERCE It is no longer enough to have a shopping experience that the web site is easy to navigate and informative Consumers want to see what your shopping cart and charges before they make a purchase. It is an additional benefit for shoppers to have the ability to purchase merchandise online and save the trip to your store all together. Convenience is key.
  5. 5. CREATE A SHOPPING EXPERIENCE ACROSS CHANNELS It’s essential for your business is easily accessible both online and offline store. The consumers should interact with your different channels interchangeably in order to create a unified and pleasant shopping experience.
  6. 6. PERSONALIZATION IS KEY
  7. 7. PERSONALIZE THE EXPERIENCE Is not enough to have an omnichannel presence, it’s crucial that you personalize your consumer’s experience on each channel. First step, start by collecting customer data at the point of sale so that you can personalize the shopping experience and will drive further more traffic into your store.
  8. 8. MOBILE USED FOR ECOMMERCE
  9. 9. MOBILE COMMERCE •Smartphones are now a major shopping channel • Use of mobile apps for shopping will grow in the next years • Mobile is the primary driver of web sales growth for many online retailers • Those who shop via mobile spend 66% more than shoppers who buy in-store • 14% of consumers would rather pay with mobile versus credit card
  10. 10. SHOPPING IS AN EXPIERENCE BYOND THE STORE
  11. 11. ONLINE RESEARCH Consumers are seeking out products and services and like to be as informed as possible. 70% of consumers research online before purchasing in-store. If you don’t have an online presence, you are losing purchase opportunities
  12. 12. READY TO START AN EXPIERENCE BYOND THE STORE ?
  13. 13. Dinamon Internet S.L. Edificio Almogàvers Business Factory C/ Almogàvers 165 08018 Barcelona Tel. +93 551 0527 www.dinamon.com Jordi Hinojosa ( CEO ) hinojosa@dinamon.com +34 93 551 05 28

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