Events have become larger. With this, event marketers are under immense pressure of bringing in qualified leads and closing more deals. This has made it important for them to substantiate their approach towards event strategy. In this presentation, we take you through 5 statistics that need to be highlighted.

1. THE SALES ADVANCEMENT COMPANY
5 Event Statistics #EventProfs Need To
Be Aware Of

2. © 2017 Jifflenow |
2
2017 has been a defining year for the event industry. With events becoming
larger and increasingly complex, event marketers are under immense pressure
of bringing in leads and closing deals.
This has made it important to substantiate their approach
towards events.
In this presentation, we talk about five statistics that event marketers need to
pay heed to.

3. © 2017 Jifflenow |3
3
Event managers have now taken a quantitative
approach towards event ROI
They are now being held responsible for the number of
leads they convert from these events
70%
of marketers state
that lead generation
and conversion is the
primary objective at
events.
Considering the enormous investment involved, it
becomes imperative that events yield positive results
(Hubspot)

4. © 2017 Jifflenow |4
4
Influencers are the nodes in the network. They come
with immense industry knowledge backed by years of
experience
Understanding influencer needs are the first step to
reaching out to future customers
45%
of marketers use
events to boost
influencer
engagement.
(eMarketer)
Event marketers can gain insights into customer behavior
and help them understand brand content and messages

5. © 2017 Jifflenow |5
5
Understandably as human beings, customers make
buying decisions based on how they personally
experience the event
Marketers face the challenge of capturing their attention
and reeling them into the sales process
43%
of event attendees
believe that the value
of 1:1 meetings at
events will increase on
an annual basis.
(Center of Exhibition Industry Research)
A human touch goes a long way in creating a platform
to reach a common understanding

6. © 2017 Jifflenow |6
5
This statistic highlights the importance of keeping up
with the industry in adapting to technological changes
Virtual meetings are gaining significance because of the
increasing role of technology
26%
of meetings at events
in 2017 will be virtual.
(Planning Pod)
Low cost of implementation and longer shelf life being
the most prominent

7. © 2017 Jifflenow |7
5
Marketers are responsible for everything ranging from
scheduling meetings to accommodating walk-ins and
maximizing returns
54%
of event attendees will
download a meeting
management app
(Planning Pod)
Event marketers have turned to technology to help with
simplifying these processes
A meeting scheduling app can go a long way in
merging parts of the process and enhance interactivity

8. © 2017 Jifflenow |8
5
In business, it has often been said that “the
numbers don’t lie.” This holds strong especially
in the realm of those companies that use events as
their primary source of business. The statistics
discussed above are telling signs of how important
events are to helping marketers reach out to their
customers and bring in qualified leads.
Conclusion
READ MORE

9. © 2017 Jifflenow |
Jifflenow is a sales advancement platform that B2B companies use to meet customers, advance sales, and close
deals. We help companies accelerate their sales cycles by making it simple to schedule, track, and analyze in-
person meetings with prospects and customers. We transform the way companies approach B2B meetings by
enabling them to capture, distribute and analyze meeting data. Companies ranging from medium sized businesses
to Fortune 1000 companies use Jifflenow.
Jifflenow is backed by Sequoia Capital, Accel Partners & Saama Capital and is based in San Jose, California.
COMPANIES THAT TRUST JIFFLENOW
THE SALES ADVANCEMENT
COMPANY
Copyright Jifflenow 2017. All rights reserved
1330 S Bascom Ave, Suite C, San Jose, California 95128, United States