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Future	
  Music	
  
The	
  Evolu1on	
  of	
  Digital	
  Music	
  Distribu1on	
  
Presented	
  by	
  Jim	
  Ayson	
  /	
  PhilMusic.com	
  
EMEX	
  2014	
  /	
  July	
  17,	
  2014	
  
About	
  Me:	
  Jim	
  Ayson	
  	
  
Where	
  to	
  find	
  me:	
  	
  
email:	
  jimayson@gmail.com	
  
TwiMer	
  &	
  Instagram:	
  @jimayson	
  
Facebook.com/jimayson	
  
	
  
Founder,	
  “head	
  honcho”,	
  social	
  media	
  slave,	
  etc	
  
SMART	
  Internet	
  &	
  Media	
  Partnerships	
  
SPINNR	
  Indie	
  	
  
Where	
  to	
  find	
  PhilMusic.com	
  
•  On	
  the	
  web:	
  	
  
hMp://talk.philmusic.com	
  
•  On	
  Facebook:	
  
facebook.com/groups/philmusic	
  
facebook.com/groups/philmusic-­‐ads	
  
•  On	
  Twi6er:	
  
@philmusic	
  
Standard	
  Disclaimer	
  
•  Images	
  for	
  this	
  presenta1on	
  were	
  copied	
  from	
  the	
  
web.	
  No	
  copyright	
  infringement	
  was	
  intended.	
  
View	
  or	
  Download	
  this:	
  
hMp://bit.ly/EMEXfuturemusic	
  
The	
  Evolu1on	
  of	
  
Consumer	
  Music	
  Formats	
  
Vinyl	
  
Vinyl	
  Records	
  
•  1920’s-­‐present	
  
•  78	
  rpm,	
  45	
  rpm,	
  33	
  1/3	
  rpm	
  
Analog	
  Audio	
  Tape	
  
•  Open	
  Reel	
  
•  8-­‐Track	
  Tapes	
  
•  Compact	
  
CasseMes	
  
Portable	
  
Music	
  in	
  
the	
  80s:	
  
The	
  Sony	
  
Walkman	
  
The	
  Walkman	
  
was	
  replaced	
  
with	
  the	
  
Discman	
  
Evolu1on	
  of	
  Digital	
  Music:	
  1980-­‐2008	
  
What	
  replaced	
  the	
  CD?	
  
MP3	
  Downloads	
  via	
  Napster/BitTorrent	
  
Digital	
  Downloads:	
  iTunes	
  store	
  
Free	
  Streaming:	
  Soundcloud,	
  YouTube	
  
Streaming	
  subscrip1on	
  services	
  
•  Pandora	
  
•  Spo1fy	
  
•  Deezer	
  
•  Spinnr.ph	
  
Deezer:	
  Mobile	
  +	
  Web	
  
Spinnr.ph	
  –	
  web	
  and	
  mobile	
  
Complaints	
  about	
  digital	
  music	
  	
  
•  Low	
  MP3	
  Bitrates,	
  128	
  kbps	
  –	
  320	
  kbps	
  
•  MP3	
  –	
  sounds	
  too	
  compressed,	
  not	
  a	
  lot	
  of	
  dynamic	
  range	
  
•  No	
  warmth	
  -­‐	
  “Metallic	
  sounding”	
  
•  But	
  we	
  trade	
  these	
  for	
  convenience	
  
Ironic:	
  The	
  resurgence	
  of	
  Vinyl	
  
Vinyl	
  fans	
  sound	
  off:	
  	
  
•  “It’s	
  real	
  music,	
  not	
  a	
  representa1on	
  of	
  1s	
  and	
  0s”	
  –	
  Mike	
  Pedero	
  
•  "Vinyl	
  records	
  can	
  play	
  music	
  with	
  much	
  more	
  warmth	
  and	
  glow	
  as	
  compared	
  to	
  
digital	
  formats.	
  Listening	
  to	
  Vinyl	
  records	
  is	
  like	
  ea:ng	
  a	
  nice	
  and	
  tender	
  Angus	
  burger	
  
freshly	
  grilled	
  while	
  CD's	
  and	
  MP3's	
  are	
  like	
  Mcdonalds	
  burgers."	
  -­‐	
  Dale	
  Rojas	
  
•  "Of	
  course	
  we	
  all	
  know	
  the	
  BIG	
  difference	
  in	
  terms	
  of	
  warmth	
  and	
  the	
  feel	
  of	
  analog..	
  
digital	
  has	
  its	
  advantages	
  but	
  analog	
  sound	
  is	
  more	
  real,	
  maybe	
  because	
  the	
  old	
  
recordings	
  are	
  played	
  by	
  real	
  musicians.”	
  	
  -­‐	
  Obet	
  Rivera	
  
From	
  “Back	
  in	
  Black”	
  By	
  Von	
  Ka1ndoy,	
  Philippine	
  Daily	
  Inquirer	
  
Ul1mately	
  though	
  Vinyl	
  is	
  a	
  niche	
  distribu1on	
  channel	
  	
  
Mass	
  distribu1on	
  and	
  consump1on	
  will	
  s1ll	
  be	
  digital.	
  
The	
  Evolu1on	
  of	
  Distribu1on	
  
From	
  Physical	
  
distribu1on	
  to	
  
Digital	
  distribu1on	
  
R.I.P.	
  Tower	
  Records	
  
The	
  culprit	
  :	
  iTunes,etc.	
  
Smartphone:	
  The	
  New	
  Walkman	
  
Where	
  next?	
  Moving	
  from	
  Downloads	
  
to	
  Streaming	
  
Top	
  Streaming	
  sites	
  
What’s	
  next:	
  
High	
  Resolu1on	
  
Audio	
  (HRA)	
  
FLAC	
  not	
  MP3	
  
Neil	
  Young’s	
  
Pono	
  
Aqer	
  Streaming?	
  Music	
  apps	
  
•  Hackers	
  meet	
  Music	
  
•  Open	
  APIs	
  from	
  Soundcloud,	
  
Spo1fy,	
  Deezer	
  
•  Allow	
  the	
  crea1on	
  of	
  new	
  
music	
  apps	
  
•  Provide	
  a	
  different	
  way	
  to	
  
experience	
  music	
  
Music	
  Hackathons	
  
Deezer	
  App	
  Studio	
  
New	
  Digital	
  Distribu1on	
  Methods	
  
mean	
  Power	
  to	
  the	
  Indie	
  Musician!	
  
•  Internet	
  plasorms	
  give	
  indie	
  musicians	
  the	
  
power	
  to	
  go	
  direct	
  to	
  the	
  consumer.	
  
Conclusions	
  
Recorded	
  Music	
  Distribu1on	
  is	
  
evolving	
  
From	
  Analog	
  to	
  Digital,	
  From	
  Physical	
  
to	
  Online.	
  
From	
  listening	
  to	
  experiencing	
  and	
  
interac1ng.	
  
The	
  industry	
  has	
  changed.	
  The	
  music	
  industry	
  
needs	
  to	
  adapt	
  to	
  changing	
  music	
  tastes.	
  
Adapt	
  or	
  Die.	
  
</End>	
  
Download:	
  	
  
hMp://bit.ly/EMEXfuturemusic	
  

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Future Music: The Evolution of Digital Music Distribution