1. Hi there, OMS folks. You seem chipper this morning. Emailing in Style presented by Jim Hitch Manager of Agency Relations, Emma The elements of an effective email strategy

2. presented by ‘ Start an email program’ has been our new years resolution for the last two (maybe four) years. We have a way to send email, but can never find the time to actually sit down and do it. We’ve been doing the same ol’ thing with our emails for a looong time. We’ve got a solid strategy, and we’re looking for more ideas.

4. Why email marketing? It’s personal: A one-on-one conversation with a lot of people, all at one time. presented by It performs: $48.56 returned per dollar invested source: DMA, 2008 It’s popular: 67% of consumers believe that e-mail is “a great way for companies to stay in touch,” and 92% of U.S. adults have an email address. source: Ipsos/Habeas & PEW Internet, 2007

6. Send a newsletter.

7. Or a newsnote.

8. Send a promotion.

9. Ask for donations.

10. Send a welcome note.

11. Tell a customer’s story.

12. Promote an event.

13. Highlight your sponsors.

14. Or your volunteers .

15. Invite some feedback.

28. Subject line: Cakebread Cellars Recipe of the Month

29. Subject line: Get Your Dad a Give He’ll Love at eMusic

39. Display the brand consistently - online and offline.

40. Display the brand consistently - online and offline.

41. Display the brand consistently - online and offline.

48. Plan for when images don’t display.

59. Response numbers

62. Trigger emails

63. Trigger emails

64. Spreading the word

68. Long subject line Pricing your services, Emma's new blog, and our favorite resources... Short subject line A guide to pricing your email marketing services...

69. Winner: Long subject line (78% boost in clicks) Pricing your services, Emma's new blog, and our favorite resources... Loser: Short subject line A guide to pricing your email marketing services...

70. Begin the brilliantly insightful Q&A session now. No calculus questions, please. Hosted by Jim Hitch ( [email_address] ) :: more cool stuff :: Emma’s blog: www.myemma.com/blo g HTML Dos and Don’ts: www.myemma.com/designtips Emma’s Email Marketing Q&A: www.myemma.com/askemma This presentation online: www.slideshare.net/jimhitch