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Going Beyond the Newsletter: Five essentials for crafting an engaging email marketing program presented by Your hosts today are: Jim Hitch, Agency Relations Manager & Suzanne Norman, Director of Community Relations

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<ul><li>How do I inspire people to join my list? </li></ul><ul><li>How can I keep my content fresh? </li></ul><ul><li>How do I focus my email strategy? </li></ul><ul><li>How can I add style to my campaigns? </li></ul><ul><li>What do those response numbers mean, anyway? </li></ul>presented by THE FIVE BIG ONES. Common questions from non-profits getting started with email marketing

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How do I inspire people to join my list? presented by

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Put a signup screen on your website.

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Or, on your blog.

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Give folks an incentive.

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<ul><li>What works for you? </li></ul><ul><li>At the annual fundraising banquet </li></ul><ul><li>On the phone with your supporters </li></ul><ul><li>When taking bids for an auction </li></ul><ul><li>In print ads and direct mail </li></ul><ul><li>When volunteers are giving time </li></ul><ul><li>Anywhere you interact with your donors </li></ul>presented by

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How do I keep my content fresh? presented by

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Send a newsletter.

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Send a welcome note.

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Ask for donations.

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Send a confirmation.

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Thank your donors.

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Send an invitation.

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Highlight your sponsors.

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Or your volunteers.

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Send a staff newsletter.

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How do I focus my email strategy? presented by

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* what you’re sending * who’s sending * how often you’re sending presented by

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Set a sustainable expectation.

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Send when you have something relevant to say.

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presented by How do I make sure my emails are stylish?

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On the Wild Side: What Happens to Birds During Hurricanes? Write an enticing subject line.

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Create a consistent look with fonts and images.

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Keep the important stuff at the top.

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presented by What do those response numbers mean, anyway?

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presented by Experiment! But not with actual chemicals.

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presented by No calculus questions, please. Begin the brilliantly insightful Q&A now.