The document discusses how to create and sustain a profitable nano continuity program. It recommends that the program be automated and self-serve as much as possible, with clear expectations set upfront. The goal is to build relationships and create a sales funnel by offering various products at different price points to upsell customers. It suggests keeping the customer list engaged through group calls, forums, newsletters and early access to new products. Examples are given of nano continuity programs that are successful, generating over $99k and $119k per year with 1000 members through a $99 one-time fee plus $12.99 monthly or $9.95 monthly membership.

1. How To Create & Sustain A
Profitable Nano Continuity
Program
Jim Kukral, CEO, JFK Services, LLC

2. Nano Continuity
This Is NOT Easy Money
• Lower price point doesn’t mean less work.
• Value must remain at a high level.
• Don’t skimp because you’re not charging as much.

3. Nano Continuity
What’s The Point Then?
• Creating a buying list.
• Separating buyers from “lurkers”.
• Building a relationship.

4. Nano Continuity
So It’s A Sales Funnel?
• Yes, you’re going to upsell them later on.
• What type of other products do you have in mind?
• Have you created a product plan?
• One low cost, one mid-cost, one high-cost.
• Upsells and downsells.

5. Nano Continuity
How To Run The Nano Program?
• Should be a self-serve, automated as much as possible.
• Set expectations ahead of time.
• Should know exactly what they are getting. Be clear.
• Keep the list warm.
• Pre-sell future products (ready for a launch).
• Use them to design future products.

6. Nano Continuity
How To Run The Nano Program?
• Group calls.
• Forums.
• Weekly/monthly email newsletters or Webinars or podcasts.
• Early access to new products.
• Discounts.

7. Nano Continuity
How To Run The Nano Program?
• Membergate, Wishlist Member, Amember.
• Aweber or Mailchimp.
• 1ShoppingCart.com.
• Authorize.net & Powerpay.biz.

8. Nano Continuity
Who’s Doing It Well?
• RestaurantOwner.com $99 one time and $12.99/month
• BMyers.com (Bill Myers) $9.95/month

9. Nano Continuity
Run The Numbers...
• RestaurantOwner.com $99 one time and $12.99/month
1000 members a year = $99x1000=$99k/year +
12x$12.99/month=$155.88/year x 1000 = $155,880/year
• BMyers.com (Bill Myers) $9.95/month
1000 members = $119,400/year
5000 members = $597,000/year
•Doesn’t include upsells

10. More Resources...
JimKukral.com/Resources
ConnectwithJim.com
OnlineVideoToolkit.com
TheBizWebCoach.com