6. Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010
-"The fact of the matter is, this is not
a downturn, this is a bit of a reset”-
6
7. Enterprise computing is headed for “massive changes”
• “We will see radical changes in
hardware technology this year (2010)
and SAP is more than prepared to take
advantage.”
• He cited the following components:
– super-large in-memory systems
– parallel computing
– on-demand software
– cloud computing
– mobile phones
7
9. Liquidity: shift from fixed centers of power to
mobility and the consumerization of technology
9
10. Passage from "solid" to "liquid" modernity
• Social forms and institutions no longer have enough time to
solidify and cannot serve as frames of reference and
virtually no distinctions between what we do to live and what
we do to work.
• Individuals have to splice together an unending series of
short-term projects and episodes.
• In liquid modernity the individual (under conditions of
uncertainty) must:
– be flexible and adaptable
– be constantly ready and willing to change tactics at short notice
– abandon commitments and loyalties without regret to pursue
new opportunities
10
11. Enterprise 3.0
• Enterprise 3.0 is about the • Enterprise 2.0 is the use
radical (liquid) changes of emergent social
because of convergence: software platforms:
– technology – within companies
– business – between companies and
– management trends their partners
– between companies and
their customers.
11
12. Enterprise 3.0:
BUSINESS AS UNUSUAL
• Bold business is coming back
– Smart and creative actions
– Innovative technologies
– Fresh innovations
• Re‐thinking: will not be
”business as usual”.
• A radical and agile mind is
emerging that will surprise
the old business guard.
12
13. How different are they
≠ consumerization ≠ commoditization ≠
≠ interchangeable ≠ standardization ≠
13
14. Consumerization
New technology to the
consumer market
ahead of business
markets.
1970s > 1990s > 2010s
Defense>business>home
Home based IT is more
capable than that
provided in their
workplace ?
14
15. Commoditization and Interchangeable
• market based on undifferentiated products
• Commoditization usually leads to lower prices since
undifferentiated products produce perfect competition
• Some technology products are certainly becoming
interchangeable but what's really commoditizing?
• Not software, not hardware, not services, ONLY broadband
• False commoditization can create substantial risk when
premier products (substantial additional value to offer) are
more expensive .
don’t confuse
INTERCHANGABLE and COMMODITIZATION and then
STANDARIZATION
15
16. The key drivers
• Faster Broadband at lower costs, and wireless!
• „Infinite‟ Storage
• Total Mobility
• Social Media, Peer Production & Networked
Communities
• Blogs and UGC
• Globalization and Localization
• Converged devices
• The explosion of Niche Markets
16
17. Virtually free and unlimited:
bandwidth and storage
• Storage and bandwidth: are
improving performance and
cost efficiency even faster than
processor speed is .
• The marginal cost is falling to
practically zero.
17
19. Internet of things:
SPEED SCALE SENSORS SOFTWARE
Infinite bandwidth Unprecedented New kinds of data Radical change in
and going for real- processing power data analysis
time data and storage sizes r
19
22. ISRAEL 2011
• 1970s basic ERP ( median life is 15/20 years)
– Today we are in the third generation wave of change
• 1980s core applications (median life is 30/35 years)
– Today we are in the second generation wave of change
22
23. Did I say “core” ?
• What is core in my business/industry ?
• What parts of core software gives me competitive
advantage?
• What parts of core software can I buy and what
develop?
• Are Israeli vendors prepared for CORE projects?
– Noncompetition clauses ?
23
28. Economist:
In praise of techno-austerity
• Technologists are waking up to the
benefits of minimalism:
– feature fatigue among consumers who simply
want things to work
– strong demand from less affluent consumers
(divisions,SMBs and developing countries)
28
30. Symptoms of IT complexity
• Software crashes due to • Incompatibility between
incompatibility of data, files, vendor software packages
software, or network protocols. due to lack of standards.
• Frequent but necessary
• Long timeframes to solve the software upgrades resulting
problems causing software in errors and incompatibility
crashes. problems.
• Long timeframes to test and
install new applications because
of integration problems.
30
31. IT complexity tax
Moore’s sayings: IT complexity tax:
• Moore's Law : states that • CIO’s pay with time, sweat and
computing capability money for every innovation,
increases 1 percent per every business process
week. improvement they implement.
• Moore's Flaw : keeping up
with this flood tide of
innovation quickly becomes
too difficult (and too costly)
for anyone to manage.
31
32. Results of a good “curation”
Cost of
Operations
+
-
Risk of Quality of
Failure Service
32
34. Data Center Management 2010
Integrated
Components
User Interface
Launch-in-Context
Reporting
Security
Deployment
Health
Security Network System Performance Storage Transaction Mainframe
Application
Events Events Events Events Events Events Events
Events
34
35. Economist:
In praise of techno-austerity
• Technologists are waking up to the
benefits of minimalism:
– feature fatigue among consumers who simply
want things to work
– strong demand from less affluent consumers
(divisions,SMBs and developing countries)
35
41. What’s under the hood: Lego ?
Virtual Connect
virtualized
LAN and SAN
connections
StorageWorks Insight
EVA SAN Software
(Note: Matrix supports Capacity Planning
any c-Class certified Orchestration
FC SAN target) Disaster Recovery
All-in-One
Services, plus Integrity and
ProLiant iCAP and ProLiant
pay as you grow blade servers
financing
41
44. A museum curator plans,
displays and catalogs
collection items.
Visitors see only what the
curator wants them to see
and the order of presentation.
Museum visits become vanilla
(same to all) under a certain
curator.
44
65. iPhone the content revolution
The dean of Yale University's School of Management has
joined Apple as a new Vice President,
serving of the dean of a new "Apple University."
65
73. Farmville Game on Facebook
• It‟s free but you can buy goods to enhance
the experience:
– 800.000 tractors „sold‟ every single day
• A team of 35 Developers release new virtual
items into FarmVille twice a week
• 65 Million+ users without any advertising; 1.2
Million users per day
• Parent company Zynga makes est. $500M /
Year and has 600+ employees
73
77. 3 possible mobile models:
• SMS
Easy, common in all devices,
affordable
• Mobile Internet
Familiar, supported by most devices, UI
is an issue
• Mobile
Application
Rich user experience, ability to work
offline
Source: Mobile Marketing Association
Einat Shimoni’s work Copyright 2010 @STKI
Do not remove source or attribution from any graphic or portion of graphic 77
82. Mobile website also changing
Your mobile website should and Less like that:
look more like that:
Don‟t look at mobile devices as an “extended PC”
It is a totally different device that will offer added value that a PC doesn‟t
97. “one-size-fits-all” end-user computing is “out”
2008 2011
• Standard desktop • Standard desktop
configuration with configuration
Microsoft OS and office • Tablets/smartphones
productivity tools configured for Web-based
applications
• Desktop or application
virtualization on thin-client
device
• Tablet/ smartphone
applications
• SaaS alternatives to hosted
applications
97
99. So what happened ?
The user: IT:
• Mobility and always • IT will have to :
connected allows the – Supply “content” to this
“user” to shop for his own appliances
set of appliances. – Receive “content” from this
appliances
– Content will be structured,
• Appliances will have two unstructured and multimedia
flavors for content
– CREATE AND CONSUME
– CONSUME
99
100. New Desktop (1 out of 5)
Google World Facebook World Apple World MS World
Search People Apps Content
in the middle in the middle in the middle in the middle
Palm World
???
in the middle
101. The future is here: WEB 3.0
Digital Marketing Is Here To Stay !!
“When I took office, only high
energy physicists had ever
heard of what is called the
World Wide`Web... Now even
my cat has it's own page.”
- Bill Clinton
101
101