Engaging content is necessary for enterprise mobility. This presentation will give you pointers on creating content which will increase engagement hours.

1. Create Engaging
Content for the
Mobile

2. MOBILE
ENGAGEMENT
1. ATTRACT
2. ENGAGE
3. ANALYZE

3. Why enterprise
mobility?
• Nasscom: Enterprise mobility market
will bring $140 billion USD a year by
2020
• Morgan Stanley: The number of
smartphone users is growing by 42% a
year, globally

4. Mobile Strategy: What is the most
essential component?
CONTENT

5. Content is
the
DNA
for
Mobility

6. Without content
your mobile would
be empty

7. Steps to create effective
content for Mobile
Engagement
MEASURING SUCCESS
SCHEDULING CAMPAIGNS
CONTENT2ENGAGEMENT
CONTENT IS KING
DELIVERING THE CONTENT
SELECTING THE RIGHT TOPIC

8. Selecting the
right topic
• Relevant to the user group
• Make sure you select a topic which
the users are interested in and not
which you want to talk about
• Niche content – which not all users
but selected will be interested in

9. Delivering Content
through the right medium
• Sending the selected content
through the right medium is
necessary
• On mobile phones you can share
the following:
– Videos
– Podcasts
– Surverys
– Powerpoint presentations
– Quizzes
– Events

10. • After deciding the topic &
medium, the most important
thing is content
• While accessing any data on the
mobile, studies show users prefer
concise, simple text or videos
• Content which would attract
‘human interest’ achieves longer
engagement in terms of time

11. “There are things about
delivering a message, its
how you say it which is
important but its what
you say which is
absolutely critical”

12. • Engaging existing users
• Attracting users to varied content
• Keep saying what they want to
hear
• So when you say what you want
them to hear they do so!
Content2Engagement

13. Scheduling
Campaigns
to maximize
Engagement
• Schedule mobile campaigns
keeping in mind factors like:
– User group
– Time of delivery
– Medium of content
– Phone compatibility

14. Measuring Success
EngagementHours
Time
Specific campaign or
update
By combing various steps
of content, you increase
engagement over a period
of time

15. www.dronamobile.com
Contact
sales@dronamobile.com
+91 022 6758 1740