Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

B2B E-Commerce best practices and recommendations

B2B E-Commerce best practices and recommendations

Libros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo
  • Inicia sesión para ver los comentarios

B2B E-Commerce best practices and recommendations

  1. 1. B2B E-COMMERCE BEST PRACTICES AND RECOMMENDATIONS Jiří Šoman, UX Designer#
  2. 2. B2B BASIC FACTS 2   •  B2B = selling to other businesses rather then directly to customers# •  ! B2B customers copy B2C in their behavior# •  The biggest difference in B2B is that people that are visiting your site are doing so because it is their job# •  ! 70% site activity is focused on the process of finding information# •  ! 50% of customers using search box to find what they are looking for# •  Mostly the finding process start at search engine like Google, not at your site.# •  B2B buyers many times know exactly what they want# •  Second most important page is product detail page#
  3. 3. B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR 3   B2B customers copy B2C in their behavior# # •  ! B2B customers are also B2C consumers# •  Customers expectations followed B2C shopper practices# •  Two windows phenomenon# •  Intuitive and user friendly interface# •  Personalization and customization# •  Mobile shopping + multi-channel support#
  4. 4. B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR 4   Two windows phenomenon#
  5. 5. B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR 5   Mobile shopping# Responsive site#
  6. 6. B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR 6   Mobile shopping# Mobile app#
  7. 7. B2B CUSTOMERS COPY B2C IN THEIR BEHAVIOR WITH MORE USERS ONLINE THAN EVER BEFORE, BE SURE THAT E-COMMERCE PROCESSES ARE SIMPLIFIED# 7  
  8. 8. B2B ARE VISITING YOUR SITE BECAUSE IT IS THEIR JOB 8   The biggest difference in B2B is that people that are visiting your site are doing so because it is their job# # •  Make their job easier# •  Provide them with the right tools and great user experience# •  Streamline and enclose your checkout process# •  Checkout without registration or automatic account registration# •  Possibility to connect credit card and reuse it time by time# •  Integration to ERPs# •  Punch out shopping# •  Customer specific catalogue and pricing# •  Customer self-service and administration# •  Split shipping#
  9. 9. B2B ARE VISITING YOUR SITE BECAUSE IT IS THEIR JOB 9   Customer self-service and administration#
  10. 10. B2B ARE VISITING YOUR SITE BECAUSE IT IS THEIR JOB 10   Enclosed checkout process#
  11. 11. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 11   70% site activity is focused on the process of finding information# # •  Finding information = using navigation, product categories, tags, filters and search# •  Create an intuitive navigational structure# •  F shape design pattern for usability# •  Categories overview# •  Suggested products# •  Add breadcrumbs navigation# •  Product selectors / wizards# •  Multiple ways to filter and sort# •  Sales statistic for each one product# •  Display ratings# •  Highlight call to actions# •  Avoid 404 pages# •  Product comparison shopping#
  12. 12. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 12   F Shape pattern#
  13. 13. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 13   Categories overview#
  14. 14. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 14   Navigation#
  15. 15. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 15   Navigation#
  16. 16. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 16   Suggested product#
  17. 17. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 17   Breadcrumbs#
  18. 18. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 18   Filtering and sorting#
  19. 19. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION 19   Product compare#
  20. 20. 70% OF ACTIVITY IS FOCUSED ON FINDING INFORMATION IF SOMEONE IS BROWSING FOR CHEESE, PERHAPS THEY WOULD LIKE CHUTNEY TO GO WITH IT# 20  
  21. 21. 50% OF CUSTOMERS ARE USING SEARCH BOX 21   50% of customers using search box to find what they are looking for# # •  It’s really important element# •  Easy to use and really quick search option# •  Available on every page# •  Auto complete feature# •  Possibility to buy goods right from here# •  Unit of measure searching# •  Search results, Filtering options and Facet search#
  22. 22. 50% OF CUSTOMERS ARE USING SEARCH BOX 22   Search box#
  23. 23. 50% OF CUSTOMERS ARE USING SEARCH BOX 23   Search suggestions#
  24. 24. 50% OF CUSTOMERS ARE USING SEARCH BOX 24   Example – add to cart button in search box#
  25. 25. FINDING PROCESS START AT SEARCH ENGINE 25   Mostly the finding process start at search engine (Google), not at your site# # •  Search engine optimization (on-page, off-page)# •  Pay per click advertising# •  Should consider putting product catalogue in front of login screens to allow indexing# •  ! Google comparison shopping site# •  XML sitemap / XML product feed#
  26. 26. B2B BUYERS KNOW EXACTLY WHAT THEY WANT 26   B2B buyers many times know exactly what they want# # •  The ability to directly enter/search via the code (part no, SKU code) and quantity# •  Allow B2B buyers to upload excel, xml or csv file with the codes and quantity# •  Routine/repeat order support# •  Bulk ordering capabilities# •  Competitor cross reference#
  27. 27. B2B BUYERS KNOW EXACTLY WHAT THEY WANT 27   Bulk ordering, order repeating#
  28. 28. PRODUCT DETAIL PAGE 28   Second most important page is product detail page# # •  Most traffic comes to this page# •  Quotes# •  Rich description# •  Part no.# •  Images with zoom# •  Technical specs# •  Alternate products# •  Related products# •  Accessories# •  In stock vs. out of stock# •  Sharing of product detail page#
  29. 29. PRODUCT DETAIL PAGE 29   Quotes#
  30. 30. PRODUCT DETAIL PAGE 30   Images with zoom#
  31. 31. PRODUCT DETAIL PAGE 31   Alternate, related products and accessories#
  32. 32. PRODUCT DETAIL PAGE 32   Description and technical spec#
  33. 33. PRODUCT DETAIL PAGE 33   Product page sharing#
  34. 34. And many more suggestions, recommendatios you already have:# # •  Summary Webshop UX Analysis and Surveys.ppt# •  recommendation-makro-final.docx# 34  
  35. 35. ALL WEB PAGES, ALL WEBSHOPS, USERS, GROUP OF USERS ARE DIFFERENT SO WE NEED TO DO TESTING# 35  
  36. 36. INSPIRATION 36   Cdwg.com# Amazon.com# Homedepot.com# Grainger.com# Diytrade.com# Globalsources.com# Wallmart.com# Ioffer.com# Ebay.com# Alibaba.com# Dhgate.com# # Made-in-china.com# Quill.com# Megapixel.cz# Euronics.cz# Zappos.com#
  37. 37. Jiří Šoman# UX Designer / Actum# # @jirisoman# jiri.soman@actum.cz# 37  
  38. 38. RESOURCES 38   AdaptivePath.com# AlistApart.com# Baymard.com# Humanfactors.com# Lukew.com# SmashingMagazine.com# SomethingDigital.com# Uie.com# Usabilitypost.com# Useit.com# UXdesign.com# UXmatters.com# UXmovement.com# Webdesignerdepot.com# # # ITbusinessedge.com# NNgroup.com# Econsultancy.com# Webdesign.tutsplus.com# Toprankblog.com# Browsediet.com# Bradfrostweb.com# Kissmetrics.com# #

×