We live in a world overloaded with communications opportunities. The new media has opened up a plethora of new ways to market your brand.
We know it’s hard to decide where to spend your marketing funds so we’d thought we’d start with survey results as to where you are spending your money
We have a wide range of media that they get their information from.
There are multiple media choices and the digital media is the growth area
The average person sees 3000 brand impressions every day
This means that it is much had to get CUT THROUGH for your brand and tell your story
It is easy for brands to focus on tactical plans, which ultimately ends up clouding their overall brand strategy.
Whilst it’s tempting to jump into activating your brand immediately, it’s important to think through all the different elements and make sure you have laid out a proper strategic foundation.
Your brand is the entire experience your customers and prospective customers have with your company and product.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
Your brand lives in every day-to-day interaction you have with your market:
The images you convey
Messaging on your website, e-newsletters, social media, PR, advertising, POS etc
The way you and your employees interact with customers
A customer’s opinion of you versus your competition
It is easy for brands to focus on tactical plans, which ultimately ends up clouding their overall brand strategy.
Whilst it’s tempting to jump into activating your brand immediately, it’s important to think through all the different elements and make sure you have laid out a proper strategic foundation.
.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey.
Your brand lives in every day-to-day interaction you have with your market:
The images you convey
Messaging on your website, e-newsletters, social media, PR, advertising, POS etc
The way you and your employees interact with customers
A customer’s opinion of you versus your competition
Brand identity - Will not align with brands that don’t fit their strategy – e.g. Hell Pizza
otos – shoot 30 to 40 to use over a 2 month period
Brand identity - Will not align with brands that don’t fit their strategy – e.g. Hell Pizza
otos – shoot 30 to 40 to use over a 2 month period
Fix & Fogg place as much emphasis on brand strategy as their physical product – they had observed a lot of producers who put all their effort into product and don’t invest in their brand strategy
Talk about the ways they use social media
Follow foodies who post great shots of their recipes – approach them to do a recipe with Fix & Fogg product and send them 4 jars to do this
Always respond to comments on FB
Respond to negative comments
Engagement key on social media
Example on social – we love that casserole you’ve posted, can we send you 4 jars to develop a recipe and take a photo for us?
Photos have been a gateway to success
Brand Strategy/Brand story
Their brand strategy is always evolving
Tactical plans for new product launches and for leveraging PR and award success
Their story is based on how they could engage consumers by being ‘different’ from their competition
Recipes important here
Research
Thorough product
Research options for all areas of the business especially when outsourcing marketing help
Place a high value on their people/a team approach
The people who make the peanut butter are a key part of the team
They have built a network of young chefs/designers/photographers to assist them with recipes/brand design elements/photos – often students or graduates
Generous with product samples
Subsidise sending out product via their website $3 to anywhere in NZ
To key influencers and their distributors
Product samples to recipe developers
To people who are negative about their brand
Photography
Have new material all the time
Gateway to success in gaining publicity and always have fresh content for social
Social key to their success
How they have used it
Advertising
Photos
To get more recipes
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
Can each of these lines/rows be a reveal please?
We live in a world overloaded with communications opportunities. The new media has opened up a plethora of new ways to market your brand.
We know it’s hard to decide where to spend your marketing funds so we’d thought we’d start with survey results as to where you are spending your money
We live in a world overloaded with communications opportunities. The new media has opened up a plethora of new ways to market your brand.
We know it’s hard to decide where to spend your marketing funds so we’d thought we’d start with survey results as to where you are spending your money