Can you meet 21st century demands with 20th century technology? Nope! Marketing has changed a lot in recent decades but one thing hasn’t: the way content is produced. When it comes to producing collateral and other assets, marketing has been stuck in the past. Find out more about maximizing your content marketing potential: http://bit.ly/1aTo6Vq

1. 65% OF RESPONDENTS
SAID THEIR SALES TEAMS
USE LESS THAN HALF THE
CONTENT THEIR MARKETING
DEPARTMENT PRODUCES

2. WANT TO DEVELOP
BETTER MARKETING
CONTENT FASTER?
STOP USING ARCHAIC
METHODS!
Jive Software – April 2013

3. Can you meet 21st century demands
with 20th century technology? Nope!
• Marketing has changed a lot in recent decades but one thing
hasn’t: the way content is produced.
• When it comes to producing collateral and other
assets, marketing has been stuck in the past.
© Jive confidential3

4. • Review cycles are a tangle of
crossed signals, out-of-sync drafts
& disconnects
• Collateral is often late to the
game, released just as the market
& competition have moved on
• Critical stakeholders are often left
out of the process
• Quality and relevance suffer
• Costs are too high, eating into
budgets that could be used for
other projects
The pain is evident:
© Jive confidential4

5. Reduce the pain!
MARKETING TEAMS NEED:
• tight coordination
• cross-functional connection
• speedy, synchronized interaction

6. CONSIDER THESE 5 KEY ASSET
DEVELOPMENT CHALLENGES
How best-of-breed social collaboration systems can help you master them.

7. Challenge #1: You can’t see the whole
picture
© Jive confidential7
• Product marketing plans are usually discussed via email strings which
are impossible to get a complete grasp
• Social business environments provide centralized workspaces where
project teams can come together, collaborate & have total visibility
into work processes

8. Challenge #2: Teams need easier access
to answers & experts
© Jive confidential8
• It’s too hard to find quality information in today’s work environments
– Trapped in inboxes
– Siloed in CMS, hard drives and people’s heads
• Social business platforms provide rapid access to critical information
resources

9. Challenge #3: Agencies & contractors
need a seat at the table
© Jive confidential9
• Outside entities play a critical role in content development, but often
their only link to the process is via email and meetings
• Bring outsiders in to the social platform to collaborate directly with
internal teams in secure virtual spaces, where all the project
information lives

10. • Sales teams need collateral,
while marketing teams need
sales input to develop effective
assets
• Social business solutions
support tight-knit cross-
functional collaboration,
engaging sales up-front and
supplying marketing with
invaluable insights and feedback
that greatly improves the
ultimate product
Challenge #4: Sales has to be involved
© Jive confidential10

11. Challenge #5: Document collaboration has
to improve
© Jive confidential11
• Traditional document collaboration is a logistical nightmare:
– Endless email threads
– Multiple attachments
– Out-of-step participants
– Out-of-sync versions
• Social business systems provide unified document collaboration:
– Co-author, comment and finalize together
– No clashing drafts or version control problems
– No confusing email strings
– Integration into Microsoft Word!

12. GAME-CHANGING MARKETING IMPACT
• Faster content development
• Less time finding information & expertise
• Greater marketing team productivity
• Lower sales support costs
• More sales pre rep
© Jive confidential12

13. VISIT JIVESOFTWARE.COM/MARKETING
Find out more about maximizing your content potential.