Social business insights are revealed from the following thought leaders' recent publications: Jacob Morgan, Jeremiah Owyang, Charlene Li, Tony Zingale, Brian Solis, Elizabeth Brigham, Rajat Paharia, Vala Afshar and Rachel Happe. Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. Learn more at http://bit.ly/1aTo6Vq

1. INSIGHTS FROM SOCIAL BUSINESS
INSIGHTS FROM SOCIAL BUSINESS
THOUGHT LEADERS
THOUGHT LEADERS
Revealed from articles & quotes - December 2013

2. “When it comes to the future of work and
being able to attract and retain top talent,
story-telling is going to be a huge
factor...Those employees who do appreciate
and relate with your company story are going
to be able to do amazing things. The only
way to find out though is by actually telling
and sharing that story with employees.”
Jacob Morgan
Principal, Chess Media Group
@JacobM
CLICK HERE TO READ MORE
© Jive confidential
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3. ”You need to not only accept the crowd,
but you need to collaborate with it. Just as
companies needed time to adjust to social
media, it will take time to adjust to the
social shared world, but the same
strategies can be used to create or regain
relevancy. If you partner with the
empowered, then you will become
resilient."
Jeremiah Owyang
Chief Catalyst, Founder,
Crowd Companies
@JOwyang
CLICK HERE TO READ MORE

4. “Social media education helps achieve two
key business objectives:
1) Reduce the risk of social media violations
to protect employees and the company
2) Increase employee advocacy and
effectiveness, both on and off-domain”
Charlene Li
Founder, Altimeter Group
@CharleneLi
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CLICK HERE TO HEAR MORE

5. “Millenials will grow as a percentage of
the workforce. We need to embrace
the technologies they use, and create
business-ready technologies. That’s
the future, and that’s where business
is heading.”
Tony Zingale
CEO, Jive Software
@TonyZingale
CLICK HERE TO READ MORE

6. “Only half (52%) of companies say that
their executives are informed, engaged,
and aligned with the enterprise social
strategy.”
Brian Solis
Principal Analyst, Altimeter Group
@BrianSolis
CLICK HERE TO READ MORE

7. “Through game mechanics and good community
management you can easily determine who your
customer champions are and who’s proven they
have deep knowledge about a product. Why not
recognize and cultivate that expertise? In the
event where an official answer is necessary,
someone from the company can step in. But,
ultimately, your community will thrive with you on
the sidelines.”
Elizabeth Brigham
Senior Director, Product Marketing,
Jive Software
@esbrigham
CLICK HERE TO READ MORE

8. “Creating experiences that motivate, that push
people forward, that keep them engaged and
improving is the result of good design”
Rajat Paharia
Chief Product Officer, Bunchball
@rajatrocks
CLICK HERE TO READ MORE
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© Jive confidential

9. “Disruptive, digital technologies are
revolutionizing all types of businesses and
healthcare is no exception. Mobile and
cloud technologies hold the promise to
provide quality patient care anytime,
anywhere with immediate access to vital
patient information, while big data can help
physicians to become more efficient.”
Vala Afshar
CMO and Chief Customer Officer,
Enterasys
@ValaAfshar
CLICK HERE TO READ MORE

10. “Inspiring change in behavior – which
ultimately creates the economic ROI benefits
– requires hand-to-hand combat. You cannot
achieve behavior change at scale by trying to
get everyone to change at the same time…As
more people adopt the behavior change, each
new conversion becomes cheaper and faster
until you reach saturation.”
Rachel Happe
Co-Founder and Prinicpal, The Commmunity
Roundtable
@RHappe
CLICK HERE TO HEAR MORE
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11. VISIT JIVESOFTWARE.COM
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