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Online Fundraising Tools

     DR. J. JACQUES
       MOUNT IDA COLLEGE




    WWW.HOPE4HORSES.ORG
 WWW.EQUINERESCUENETWORK.COM


          Copyright, 2012
Online Fundraising!

What you should be doing NOW.
Donate Now
www.Blogger.com
Twitter
VistaPrint

Easy, cost effective way to get noticed. Log on upload
  your logo to create customized:
 Invitations
 T-shirts
 Coffee cups
 Bags
 Thank You card
Youtube
Email Campaigns

 Constant Contact
 Network for Good
 Subject lines
 From who?
 Growing your lists online & offline
Donate Now Pages
 Network for Good
Email Campaigns

 Network for Good - EmailNow is an email
  marketing service for nonprofits to engage with
  supporters via e-newsletters, fundraising appeals,
  advocacy alerts and more.
     $49 set up fee/$29.95/month for 20,000 emails
 Constant Contact
   $15-150 per month/No set up fee
Network for Good Versus Paypal

 Donors use a custom designed donation form versus
  a shopping cart
 Donors receive an automated tax reciept
 Accept reoccurring donations
 Free fundraising resources
    www.fundraising123.org
Tracking Results

 Google Analytics
 Email Reporting
Google Analytics
Report Example (Constant Contact Report)
Facebook Events
VistaPrint.com
Payvment
New Tools to Empower Your Supporters
Facebook Causes

 Causes lets your Facebook users become private fundraisers
  for your cause. They invite their Facebook friends to join the
  ‘cause’ they create
     Users create, propagate and participate in online campaigns for your
      cause
     Fundraising, signing petitions and viral marketing campaigns

 For Non-profits: build communities of supporters, run
  fundraising campaigns, distribute petitions and build a
  volunteer base for free.
     In order to accept donations through Causes, a non-profit must be a
      501c3 that is also registered with GuideStar. Non-profits still must pay
      the 4.75% processing fee via Network for Good.

          [Instructions on how to create a Facebook Cause]
Start a Cause
Birthdays/Valentines/Holidays
Crowdrise

 Online tools for personal fundraising, event
  fundraising, special occasion fundraising, team
  fundraising and sponsored volunteerism.
 Donors accumulate points for activities. For
  example, earn 10 points for every dollar raised or
  donated and double points for giving to a featured
  charity. Top point winners get prizes such as
  electronics, clothing and giftcards.
 Non-profits can benefit from Crowdrise’s turn-key
  solution meant to complement their existing
  fundraising and volunteer activities.
Crowdrise
Getting Started is fairly easy…

Create a CrowdRise Charity's page and email
 supporters to let them know they can now start their
 own fundraiser for their next race, birthday,
 wedding, tribute, etc to help raise cash money for
 your cause.
Cost of Crowdrise

 Basic accounts are free.
 Crowdrise deducts 5% on donations made through
 their site with a $1 transaction fee for donations
 under $25 or a $2.50 transaction fee for donations of
 $25 and up.
Donor Choose - Educational Giving
DonorChoose

 Teachers and Professors are submit classroom projects to
  the site and to use social media to garner support.
 Donors contribute to the classroom project and then
  invite your social network friends, fans and followers to
  join your efforts.
 DonorChoose processes all project request submitted by
  teachers and all donor transactions. They purchase all
  related classroom materials, ship the items directly to the
  schools and notify the principal of the pending
  shipments. They close the loop by providing photos of
  each project taking place with teacher and student letters
  and a cost report showing how donations were spent
Example – Trip to the Zoo
FirstGiving

 Nonprofits empower their supporters to raise money
  online.
 Simple user interface provides tools to manage peer-to-
  peer fundraising, grassroots campaigns, and donor
  communications.
 By leveraging their social networks and making it easy to
  give, supporters consistently raise more online that they
  would offline or with any other solution.
 Easy-to-use pages allow supporters to tell a personal
  story about their cause, raising more money and building
  awareness
FirstGiving.com
First Giving - Example
FirstGiving Costs:


 Fundraising pages are free of charge
 Donations incur a 5% processing
 Our credit card merchant fees are 2.5%
 Access to the full nonprofit admin tool can cost upto
 $500/year
GiveZooks.com
GiveZooks.com

 Great for events, campaigns or wishlists
 Allows donors to become individual fundraisers
 Donors are able to donate using a credit card (one-
 time and recurring), PayPal, Amazon Payments,
 checks, stock, wires, gift cards and pledges
GiveZooks.com
JustGive

 JustGive was created to help individuals find charities to support.
 The JustGive Guide narrows a database of over 1.5 million charities (from
    Guidestar) down to the 1,000 organizations that meet stringent
    requirements and then groups them into 19 categories.
   The site also offers various ways individuals can support their causes, such
    as charity gift cards, charity wedding registrations and charity gift
    collections.
   The minimum donation through the site is $10 and payments can be made
    via American Express, Discover, MasterCard, or Visa. You can also set up
    recurring donations to process on a monthly basis. Track the donations you
    make through your giving history, which helps at tax time.
   Nonprofits create or correct their listing on JustGive, a non-profit needs to
    first register with Guidestar. Organizations can set up a JustGive donation
    page and download a “Donate Now” button to put on their website or blog
    and lead donors to JustGive to process donations.
   JustGive provides a record of donations downloadable as a CSV or PDF file.
    There are no setup costs but there is a 3% fee per donation
Online Fundraising Tools
Online Fundraising Tools
Text to Give! Mgive.com

 Send a text message donation. Donation is charged
    to cell phone bill. NPO raises money. It's just that
    simple.
   Donate within 10 seconds
   Collect money without credit cards or cash
   Donations are charged to users cell phone bill
   Raise money from over 250m cell phone users
Online Fundraising Tools
Memsaic

 Memsaic is a simple tool designed to make fundraising
 and ticket sales effortless. It will help individuals and
 organizations of any size sell tickets or help raise money
 and awareness for a important cause.

 Create a Memsaic , which is a Virtual Fundraising Wall.
 Send to your "community". Donors buy bricks and post
 pictures with messages to show their support. There is no
 heavy lifting or need for manpower. There are no front-
 end fees or out of pocket costs.
Online Fundraising Tools
Get Paid through SquareUp
Just a small sampling of fundraising in 2012


       Rethink your fundraising strategies!
              Go online – Go viral

          Simple to use Cloud Solutions
         That Empower your Supporters

                  QUESTIONS?
              jj@janinejacques.com
                  978.273.8469

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Online Fundraising Tools

  • 1. Online Fundraising Tools DR. J. JACQUES MOUNT IDA COLLEGE WWW.HOPE4HORSES.ORG WWW.EQUINERESCUENETWORK.COM Copyright, 2012
  • 2. Online Fundraising! What you should be doing NOW.
  • 6. VistaPrint Easy, cost effective way to get noticed. Log on upload your logo to create customized:  Invitations  T-shirts  Coffee cups  Bags  Thank You card
  • 8. Email Campaigns  Constant Contact  Network for Good  Subject lines  From who?  Growing your lists online & offline
  • 9. Donate Now Pages Network for Good
  • 10. Email Campaigns  Network for Good - EmailNow is an email marketing service for nonprofits to engage with supporters via e-newsletters, fundraising appeals, advocacy alerts and more.  $49 set up fee/$29.95/month for 20,000 emails  Constant Contact  $15-150 per month/No set up fee
  • 11. Network for Good Versus Paypal  Donors use a custom designed donation form versus a shopping cart  Donors receive an automated tax reciept  Accept reoccurring donations  Free fundraising resources  www.fundraising123.org
  • 12. Tracking Results  Google Analytics  Email Reporting
  • 14. Report Example (Constant Contact Report)
  • 18. New Tools to Empower Your Supporters
  • 19. Facebook Causes  Causes lets your Facebook users become private fundraisers for your cause. They invite their Facebook friends to join the ‘cause’ they create  Users create, propagate and participate in online campaigns for your cause  Fundraising, signing petitions and viral marketing campaigns  For Non-profits: build communities of supporters, run fundraising campaigns, distribute petitions and build a volunteer base for free.  In order to accept donations through Causes, a non-profit must be a 501c3 that is also registered with GuideStar. Non-profits still must pay the 4.75% processing fee via Network for Good. [Instructions on how to create a Facebook Cause]
  • 22. Crowdrise  Online tools for personal fundraising, event fundraising, special occasion fundraising, team fundraising and sponsored volunteerism.  Donors accumulate points for activities. For example, earn 10 points for every dollar raised or donated and double points for giving to a featured charity. Top point winners get prizes such as electronics, clothing and giftcards.  Non-profits can benefit from Crowdrise’s turn-key solution meant to complement their existing fundraising and volunteer activities.
  • 24. Getting Started is fairly easy… Create a CrowdRise Charity's page and email supporters to let them know they can now start their own fundraiser for their next race, birthday, wedding, tribute, etc to help raise cash money for your cause.
  • 25. Cost of Crowdrise  Basic accounts are free.  Crowdrise deducts 5% on donations made through their site with a $1 transaction fee for donations under $25 or a $2.50 transaction fee for donations of $25 and up.
  • 26. Donor Choose - Educational Giving
  • 27. DonorChoose  Teachers and Professors are submit classroom projects to the site and to use social media to garner support.  Donors contribute to the classroom project and then invite your social network friends, fans and followers to join your efforts.  DonorChoose processes all project request submitted by teachers and all donor transactions. They purchase all related classroom materials, ship the items directly to the schools and notify the principal of the pending shipments. They close the loop by providing photos of each project taking place with teacher and student letters and a cost report showing how donations were spent
  • 28. Example – Trip to the Zoo
  • 29. FirstGiving  Nonprofits empower their supporters to raise money online.  Simple user interface provides tools to manage peer-to- peer fundraising, grassroots campaigns, and donor communications.  By leveraging their social networks and making it easy to give, supporters consistently raise more online that they would offline or with any other solution.  Easy-to-use pages allow supporters to tell a personal story about their cause, raising more money and building awareness
  • 31. First Giving - Example
  • 32. FirstGiving Costs:  Fundraising pages are free of charge  Donations incur a 5% processing  Our credit card merchant fees are 2.5%  Access to the full nonprofit admin tool can cost upto $500/year
  • 34. GiveZooks.com  Great for events, campaigns or wishlists  Allows donors to become individual fundraisers  Donors are able to donate using a credit card (one- time and recurring), PayPal, Amazon Payments, checks, stock, wires, gift cards and pledges
  • 36. JustGive  JustGive was created to help individuals find charities to support.  The JustGive Guide narrows a database of over 1.5 million charities (from Guidestar) down to the 1,000 organizations that meet stringent requirements and then groups them into 19 categories.  The site also offers various ways individuals can support their causes, such as charity gift cards, charity wedding registrations and charity gift collections.  The minimum donation through the site is $10 and payments can be made via American Express, Discover, MasterCard, or Visa. You can also set up recurring donations to process on a monthly basis. Track the donations you make through your giving history, which helps at tax time.  Nonprofits create or correct their listing on JustGive, a non-profit needs to first register with Guidestar. Organizations can set up a JustGive donation page and download a “Donate Now” button to put on their website or blog and lead donors to JustGive to process donations.  JustGive provides a record of donations downloadable as a CSV or PDF file. There are no setup costs but there is a 3% fee per donation
  • 39. Text to Give! Mgive.com  Send a text message donation. Donation is charged to cell phone bill. NPO raises money. It's just that simple.  Donate within 10 seconds  Collect money without credit cards or cash  Donations are charged to users cell phone bill  Raise money from over 250m cell phone users
  • 41. Memsaic  Memsaic is a simple tool designed to make fundraising and ticket sales effortless. It will help individuals and organizations of any size sell tickets or help raise money and awareness for a important cause. Create a Memsaic , which is a Virtual Fundraising Wall. Send to your "community". Donors buy bricks and post pictures with messages to show their support. There is no heavy lifting or need for manpower. There are no front- end fees or out of pocket costs.
  • 43. Get Paid through SquareUp
  • 44. Just a small sampling of fundraising in 2012 Rethink your fundraising strategies! Go online – Go viral Simple to use Cloud Solutions That Empower your Supporters QUESTIONS? jj@janinejacques.com 978.273.8469