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Now that was a huge number, wasn’t it?Well here is what the average LinkedIn professional looks like <CLICK> That tells us that your target market is out in the open, ready to be engagedReplace male by decision maker and portoflio over 250k
And then there’s Facebook. Any guess as to how many people are now members? <CLICK> That’s right: a half a billion people.
Every day, more than 830 THOUSAND people join Facebook. Every day, I’ve been told, they add three floors of data center space. Never before in history have so many people joined one website. <CLICK>And to put things into perspective, imagine every single man, woman and child in San Francisco joining Facebook each day. That is a hugely significant number.
On the consumer side, how does that help yourbusiness? It turns out that people are more likely to buy if they are engaged within social sites. <CLICK> 50% reported this year that they are more likely to buy from you if you live where they live online. During the greatest recession of our lives, this is a significant number.
THE LINKEDIN PROFESSIONAL AT A
GLANCE<br />Average Age<br />41<br />Household Income<br />$109,703<br />College Educated<br />95%<br />Decision Makers<br />50%<br />Portfolio value $250k+<br />24%<br />
COMPLETE YOUR PROFILE<br />Your profile
should be 100% complete. Fill out your contact information, work history and upload your photo. Link your website, blog and list any awards/professional recognition.<br />
PEOPLE YOU MAY KNOW<br />From
the dashboard you can view a small list of people that are connected to some of your contacts. Really useful if you want to find new connections quickly<br />
If your target audience is
dentists, find a specific group for dentists and join this group</li></li></ul><li>RECOMMENDATIONS<br />US Advisors:<br />Check with your Broker/Dealer before using LinkedIn Recommendations<br />Request recommendations from 5-10 of your best clients & contacts. Feel free to provide recommendations for your top service providers!<br />
LINKEDIN TAKEAWAYS<br />STATUS UPDATES<br />What
you’re working on, share links …<br />RECOMMENDATIONS<br />Ask for them & give them<br />ANSWERS<br />Ask questions & answer<br />JOIN 5 GROUPS<br />3 professional groups & 2 target client groups<br />
Facebook for ADVISORS<br />Over 125
million USE Facebook in the US<br />Look at Facebook as a valuable business platform<br />Businesses are increasingly understanding its business value<br />Chances are you can benefit from it, too<br />Look at Facebook as a way to:<br />Connect with your clients<br />Share information<br />Join groups and give value<br />Speak to your audience directly<br />
WHAT TO GET OUT OF
FACEBOOK<br />Boost online presence<br />Referrals<br />Increase in brand awareness<br />Appears as a transparent practitioner<br />Platform to syndicate your content to millions of potential clients<br />Develop strong relationships with clients<br />
Twitter for ADVISORS<br />Twitter receives
over 40 million monthly visits<br />Chances are that your target market is there<br />Look at Twitter as a way to<br />Build and retain customers<br />Share information<br />Update your clients<br />Speak to your audience directly<br />Drive traffic to your website<br />
WHAT TO PUBLISH ON TWITTER<br
/>Article or blog posts<br />Other people content<br />Tips and Tricks<br />Videos<br />Photos<br />Upcoming events<br />Community news<br />Presentations<br />News and views on the market<br />
YOUTUBE FOR ADVISORS<br />2 billions
VIDEOS a day watched on YOUTUBE<br /><ul><li>Becoming most used search engine in the world</li></ul>Look at YOUTUBE as a way to<br /><ul><li>Extend your media presence for FREE
Drive traffic to your website</li></li></ul><li>Archiving
Social Media<br />If you are an advisor in the USA, you need to archive all your social media history<br />You can use ARKOVI:<br />Comply with FINRA and SEC regulations for record keeping of electronic communications<br />Archive blogs & other social media sites via RSS<br />Archive Facebook & LinkedIn profiles<br />Interact, search & export archives <br />
how does that help your
business?<br />50%<br />PEOPLE WHO ARE MORE LIKELY TO BUY IF ENGAGED VIA SOCIAL SITES<br />You need to live where they live online <br />
Advisor Websites is North America’s
leading provider of websites designed specifically for financial services professionals. It works closely with advisors and financial institutions to deliver efficient; compliant and high quality products.<br />LOIC JEANJEAN<br />Online Marketing Strategist<br /> email@example.com<br /> jjloic<br />advisorwebsites<br />