2. If you target the wrong key phrases you might as well give
up and go home now......
3. Keywords are the first thing you need to consider when
approaching the subject of internet marketing and search
engine optimisation and if not properly selected will loose
you copious amounts of targeted traffic.
4. I would hazard a guess that probably 99% of websites are
not targeting the keywords that would be most profitable
for them and so are losing thousands if not hundreds of
thousands of pounds by ignoring this important part of
Search Engine Optimisation.
5.
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9. Keyword selection is an easy process but many people
overlook it and target keywords that they would expect to
be profitable and find out to their peril that they were not.
10.
11.
12. I always recommend the following when deciding the best
keywords for a campaign:
13.
14.
15. 3. Write down all of your suggestions and ideas for
keywords (you will need them next)
16. 4. Go to the Yahoo marketing web page and use their free
keyword checking tool and in turn type in your key phrase
suggestions.
17. 5. Take note of all of the different combinations that are
suggested to you and the amount of searches done on
them this is where you normally find out that the key
phrase you thought was profitable are not the most
profitable on the list.
18. 6. This is where you now decide to reselect your keywords
unless you are in the 1%.
19. Only once you know what specific key phrases you are
targeting can you start the job of search engine
optimisation safe in the knowledge that you are not
chasing a white elephant.
