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Cartoons by Janelle Orsi of the
Sustainable Economies Law Center
Kansas adopted the first securities law in 1911 to “keep ‘Kansas money in
Kansas’ and help local farmers and small businesses rather than enriching
         ‘New York Stock Exchange speculators and gamblers.’”
What is a security?

“a contract, transaction or scheme
whereby a person invests his money in a
common enterprise and is led to expect
profits solely from the efforts of the
promoter or a third party.” - Howeytest
The Risk Capital Test
Are the funds being raised for a business venture or enterprise?
Is the transaction offered indiscriminately to the public at large?
Are the investors substantially powerless to effect the success of
the enterprise?
Is the investor’s money substantially at risk because it is
inadequately secured?


CA Supreme Court - Silver Hills Country Club v. Sobieski (1961)



                                          Compare to United Housing
                                          Foundation v. Forman
What kinds of securities can you sell?
•Common stock
•Preferred stock
•Straight notes
•Convertible notes
•Notes payable in produce
•Revenue sharing agreements
•Preferred stock with no voting rights and no appreciation in value
(Equal Exchange)
•Securities that can be bought and sold in secondary markets
•Securities with no transfer rights
•Etc.
Why does it matter if something is a
              security?
Extensive compliance work –
• federal registration
•qualification in every state where the
    security is being offered

Usually costs > $100,000 in filing fees, legal
and accounting fees, printing costs, etc.
There are exemptions to this
        requirement . . .

But even the exemptions can be
onerous and costly to comply with
Ways to raise funding from unaccredited and
      other non-traditional investors
   Non-securities
   Grants and public-private partnerships
   Co-ops
   Private Offerings
   Direct Public Offerings
Nonsecurities
                      •crowdfunding e.g.
                      Kickstarter, Indiegogo
                      • zero interest loans
                      • memberships/discount
                      cards
                      • pre-sales/gift cards
                      • active involvement

                                               Tangerine Power




Little City Gardens    Awaken Cafe
Berkeley Student Food Collective                                 Rubicon




Mandela Foods Coop




                                       Public-Private Partnerships




    Ashbury Images

                                             Peralta Service Corp
Equal Exchange   Co-ops
Private Offerings
                               Mill Valley Beerworks




Gather Restaurant


                                                       Fresh & Wyld
What is a DPO?
No precise legal meaning
Offering can be made to the public
Offering can be made to an unlimited
number of unaccredited investors
No underwriter involved
Direct Public Offerings
                                                  Quimper Merc




Peoples Community Market   Farm Power Northwest
Community-
owned store in
Powell, Wyomi
ng
On March 12, 2011, the Store reached the minimum Offering amount of $500,000 and
began operations. Shares cost $100 a piece and are available to residents of New York
State. The maximum number of shares one investor can purchase is 100.
The Crowdfund Act
                                A History




                Sustainable Economies Law Center, Summer 2010


Never doubt that a small group of thoughtful, committed citizens can change the
world. Indeed, it is the only thing that ever has.
                                                                  Margaret Mead
Federal Reserve Bank of S.F. – Community
Development Investment Review, Vol. 5, Issue 2, 2009
  Local Stock Exchanges and National Stimulus by
                 Michael Shuman
Paul Spinrad of Make Magazine Launches a
         Crowdfunding Campaign
Approx. 150 letters of
support!
September 2011
Congressional hearings and support from
  President Obama!
Entrepreneur Access to Capital Act
            Passes the House
Nov.
3, 2011
The CROWDFUND Act
Signed by the President on
April 5, 2012

Creates a new federal
exemption for offerings of
up to $1 million in which

 each investor invests no
more than 5% of his/her            Exempt from state registration
                                   requirements
annual income or net worth
                                   More than $100k – reviewed
 offerings are conducted          financials
through a registered
intermediary                       More than $500k – audited financials

        Not expected to go into effect for at least one year.
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J kassan financing presentation

  • 1. Cartoons by Janelle Orsi of the Sustainable Economies Law Center
  • 2.
  • 3.
  • 4. Kansas adopted the first securities law in 1911 to “keep ‘Kansas money in Kansas’ and help local farmers and small businesses rather than enriching ‘New York Stock Exchange speculators and gamblers.’”
  • 5.
  • 6. What is a security? “a contract, transaction or scheme whereby a person invests his money in a common enterprise and is led to expect profits solely from the efforts of the promoter or a third party.” - Howeytest
  • 7. The Risk Capital Test Are the funds being raised for a business venture or enterprise? Is the transaction offered indiscriminately to the public at large? Are the investors substantially powerless to effect the success of the enterprise? Is the investor’s money substantially at risk because it is inadequately secured? CA Supreme Court - Silver Hills Country Club v. Sobieski (1961) Compare to United Housing Foundation v. Forman
  • 8. What kinds of securities can you sell? •Common stock •Preferred stock •Straight notes •Convertible notes •Notes payable in produce •Revenue sharing agreements •Preferred stock with no voting rights and no appreciation in value (Equal Exchange) •Securities that can be bought and sold in secondary markets •Securities with no transfer rights •Etc.
  • 9. Why does it matter if something is a security? Extensive compliance work – • federal registration •qualification in every state where the security is being offered Usually costs > $100,000 in filing fees, legal and accounting fees, printing costs, etc.
  • 10. There are exemptions to this requirement . . . But even the exemptions can be onerous and costly to comply with
  • 11. Ways to raise funding from unaccredited and other non-traditional investors  Non-securities  Grants and public-private partnerships  Co-ops  Private Offerings  Direct Public Offerings
  • 12. Nonsecurities •crowdfunding e.g. Kickstarter, Indiegogo • zero interest loans • memberships/discount cards • pre-sales/gift cards • active involvement Tangerine Power Little City Gardens Awaken Cafe
  • 13. Berkeley Student Food Collective Rubicon Mandela Foods Coop Public-Private Partnerships Ashbury Images Peralta Service Corp
  • 14. Equal Exchange Co-ops
  • 15. Private Offerings Mill Valley Beerworks Gather Restaurant Fresh & Wyld
  • 16.
  • 17. What is a DPO? No precise legal meaning Offering can be made to the public Offering can be made to an unlimited number of unaccredited investors No underwriter involved
  • 18. Direct Public Offerings Quimper Merc Peoples Community Market Farm Power Northwest
  • 20. On March 12, 2011, the Store reached the minimum Offering amount of $500,000 and began operations. Shares cost $100 a piece and are available to residents of New York State. The maximum number of shares one investor can purchase is 100.
  • 21.
  • 22. The Crowdfund Act A History Sustainable Economies Law Center, Summer 2010 Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. Margaret Mead
  • 23. Federal Reserve Bank of S.F. – Community Development Investment Review, Vol. 5, Issue 2, 2009 Local Stock Exchanges and National Stimulus by Michael Shuman
  • 24. Paul Spinrad of Make Magazine Launches a Crowdfunding Campaign
  • 25.
  • 26. Approx. 150 letters of support!
  • 27. September 2011 Congressional hearings and support from President Obama!
  • 28. Entrepreneur Access to Capital Act Passes the House Nov. 3, 2011
  • 29. The CROWDFUND Act Signed by the President on April 5, 2012 Creates a new federal exemption for offerings of up to $1 million in which  each investor invests no more than 5% of his/her Exempt from state registration requirements annual income or net worth More than $100k – reviewed  offerings are conducted financials through a registered intermediary More than $500k – audited financials Not expected to go into effect for at least one year.