1. “The Creative Underclass”

2. Gawker.com
Blogging Since 2002
• Started by Nick Denton of New York,
owner of blogs Jezebel, Wonkette,
Defamer and Valleywag

3. • Began as a critique of New York’s top
writers and editors, such as Anna Wintour
• Transformed into a media blog around
2004 incorporating celebrity news and
sightings
• Recently made another transformation to
include “mainstream” news stories, rather
than only gossip-column fodder

4. • Used to consider themselves anti-
establishment, coining them the “creative
underclass” of New York by New York
Times
• Reactions to Gawker’s “Stir-the-Turd”
method of Journalism can garner the site
up to half a million views each day
• Underpaid writers (as little as
$30,000/yr)

5. NO ONE is off limits
(except former employees)
*Choire Sicha
*Josh Stein *Emily Gould
*Elizabeth Spiers *Jessica Coen
*Former editors/bloggers

6. Julia Allison
Star Magazine “Editor-at-Large”
Gawker “Pinup Girl”

7. “Think of Gawker as New York
Times Sunday Styles, but with a
much lower threshold for a story.”
-Nick Denton

8. Secret Eminem Sex Tape…With No Sex
NBC‟s Embarrassing Gold Mine
Does Suge Knight Have a
Sarah Palin‟s Personal Emails
LiLo Dumps SamRo Via
Reality Show or Not?
Oprah Defends Her Sex School
Twitter
Julia Allison Husband Only Dude On
Wants to Make
Rachel Ray‟s I Don‟t Smoke PotBreath
Diane Sawyer‟s Stank VooDoo
And No,
“Fuck You Doesn‟t Prefer „Swallow‟
Money”
Like All Great Presidents,
Earth Who
Tom & Katie Are Here Foreverand
Obama Has a Terrible
Embarrassing Brother
Typical Texas Principal
Paris Hilton Engaged to Future
Encourages Student Cage Fights
Ex-Fiance