This is a summary of my recent accomplishments related to social media and community management.

1. Portfolio
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James LaCorte
Online Strategist
Community Manager
More about me
http://about.me/james.lacorte
https://www.vizify.com/james-lacorte

2. Memberships
Community Roundtable
Peer network providing strategic, tactical and professional development
programming for community and social business professionals.
Social Business Council
The objective of the Council is to share practical insights among its
membership on innovative social business strategies, marketing,
processes, and tools. The Social Business Council is a highly selective
community of practice for social media marketers and social enterprise
professionals from the world's largest and most recognizable brands.
I’m an active member of these organizations participating in discussions, work groups,
research, white papers, and blog posts on social media, social business, and community
management.

3. Certificates
Community Roundtable
Online Community Management: Community Specialist
Online Community Management: Community Manager
Online Community Management: Community Strategist
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Project Management Graduate Certificate
PMC 610: Project Planning and Estimating
PMC 620: Project Schedule, Risk and Contracts
PMC 630: Project Change Management
PMC 640: Managing Enterprise Projects
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I enjoy finding ways to improve process and efficiencies, as well as, learning new ways to
facilitate online communities to build new relationships and connect ideas. As community
manager I play the role of “host.” Communicate clear messages, represent the brand, make
connections, empower others and let them shine.

4. Awards & Recognition
• CEO Award
• Community Roundtable Super Member
• Diversity Recognition Award
• Several Spot Awards (monetary awards)
• Honorable Mention: Top Blog
(Ragan Communications)
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5. White Papers
In the last year I worked with The
Community Roundtable & Social Business
Council to publish two reports.
2013 State of Community Management
http://goo.gl/g99zNf
10 Reasons to Earn More Brand Advocacy
http://goo.gl/PAiz58

6. Blogging
I maintain a blog about social media and
guest blog on the Community Roundtable.
I also maintain The Social Scope Blog, an
internal enterprise blog to help educate
employees about social media.
Community Roundtable Blog
Get your community
management tool belt on
http://goo.gl/IMgwgA
TheGaspar (Personal blog)
http://www.TheGaspar.com
Social Scope Blog
25 blog posts, 65 comments, 110
email subscribers and over 5,000
page views this year

7. Social Media Training
Annual
Marketing
Worked with Blue University, HR
& Compliance to develop
annual trainings
Lunch &
Training
Learns
In 2013 conducted seven employee
sessions on a variety of
social media topics
One on one
Assessment
Provide consultation sessions
educating employees on blogging
and social media practices
Webinars
Technology
In 2013 conducted 3 webinars
for work from home employees
& 2 new employee sessions

8. nchealthreform.com
Managed the implementation of nchealthreform.com:
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Managed internal & contractor resources
Developed & managed project timeline
Provided guidance on design concepts
Offered solutions to create better online exposure
Met strict deadlines
Created content update/approval process
Involved in day to day updates and DOI filing process
Results:
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Saved money and improved implementation
Provided BCBSNC the ability to promote thoughts on health reform before many others in the industry
Implemented the companies first uses of social media tools (You Tube, Twitter, RSS)

9. Intranet Redesign
Project Manager of BCBSNC Intranet Redesign:
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Coordinated usability testing & heuristic study
Interviewed content owners, employees, executives
Used studies & employee feedback to write requirements for enhancements
Worked closely with IS to test and implement
Coordinated work sessions and presentations to assure enterprise wide
collaboration/input on the design and enhancements
Results
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Added the ability to comment on news stories
Implemented interaction with polls
Highlighted & incorporated social media on the homepage
Increased productivity of authors with new enhancements
Increased awareness to corporate wide initiatives with new homepage layout
Established new processes
Easier and quicker access to the links employees want
High satisfaction due to the depth of employees providing input
Implemented a full month earlier than expected, even though we lost a resource and had technical issues

10. Town Square
Implemented first enterprise community
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Created the first blog for senior leaders
Implement the first employee discussion board
Implemented the first video library
Developed the first community management processes
Created community manager guidelines and training
Mentor executives and employees on best practices and blog topics
Redesigned Town Square
Facilitate and seed discussions
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Results:
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All senior leaders regularly blog and comment on discussion boards
Executives are able to connect to employees and gain valuable insights
Employees feel more connected to each other and senior leaders
Real issues and problems are being raised, discussed, and resolved
Internal community helped us prepare for our external social media efforts
The community has grown tremendously year over year in page views and quality of content
Grew average monthly page views from 4,000 to 35,000.
6 blog posts and an average of 60 comments per month
Average of 20 new discussion board topics per month
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11. Internal Communities
Community Manager mentor and trainer
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Implemented community manager on boarding process
Developed and train community managers
Developed blogging training materials and train employees
Implemented or support all internal communities:
HSA discussion board
Divisional communities
Employee Networks
Weight Warriors blog
Member Experience blog
Live Q and A sessions with the CEO
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Results:
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I was the first community manager
Grew from one to eight active communities
Expanded community management skill set across the enterprise
Provided employees a platform to collaborate
Increased employee engagement
Educated the enterprise on how to use social tools
Over10 bloggers post on a regular basis
Weight Warrior blog was successful in motivating and connecting employees
Member Experience blog connects employees to each other and our members
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12. Employee Access
Project Manager: Opening the firewall for employees
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Worked with key stakeholders (HR, Legal, IS, Security, Compliance) to understand the impact of allowing employees access to social media
Presented and educated various departments about the changes and value of social media
Managed the rollout of social media access to employees
Developed required training and rollout for employees
Co developed the social media strategy, guidelines and policy
Results:
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4,000+ employees trained on social media best practices, the social media policy
and enterprise social media efforts
People leaders were provided unique training
Employees gained access once training was complete
Built strong relationships with stakeholder and other areas
IS was able to upgrade older software, equipment, and policies

13. You Tube
Implemented official You Tube channel:
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Formatted channel design
Manage all uploads and content sharing
Implemented new You Tube layout and playlists
Documented process for DOI filing & video upload procedures
Implemented procedures for tagging, key words, descriptions, and linking procedures
Results:
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Bloggers and newspapers embedded videos on their sites
Consolidated random You Tube channels and created an enterprise wide process
First external initiative to use online video technology for the company
You Tube videos linked back to corporate web properties gaining additional exposure for the sites
Company perspective was shared with customers, reporters, bloggers with little corporate expense
Keywords and content on You Tube provided exposure to users looking for health care reform information

14. Social Content & Monitoring
Enterprise Wide
• Developed processes and maintain
the social media calendar for ALL
social channels and content
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• Consult across the enterprise
educating employees & developing
content to meet business needs
(HEDIS Goals, Healthcare Reform,
Insurance 101, Wellness, HR,
support)
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• Generate monthly reports to share
with business areas
• Assist in monitoring social channels
and crafting replies or escalate
using Sprout Social

15. Enterprise Video
• Developed and maintained the first
online video library and intake
process
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• Consulted and supported Blue
University, IS, Corporate
Communications and HR on the
implementation of an internal You
Tube solution
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• Implemented the first video
streaming Town Hall and ongoing
process so employees can view the
events 4 times a year from the
office or home.