Word on the Street with Jonathan Anastas
Word on the Street is a series of conversations with leaving youth marketers to explore what it really takes to build great brands and cultivate communities. Jonathan Anastas. As Vice President of Global Brand Marketing and Head of Digital and Social Media for Activision, Jonathan helped “Call of Duty: Black Ops 2” reach one billion dollars in sales in only 15 days, making it the world’s largest entertainment property for the fourth year running. Jonathan also contributed to Skylander’s $2 billion in sales and its three-year position as the #1 kid’s game and toy property. Jonathan was previously Vice President, Head of Global Marketing for Atari and spent over 15 years with advertising agencies as President of Tribal DDB’s Redurban division as well as working with Mullen, Saatchi & Saatchi and Omnicom’s early digital agency, THINK New Ideas. Anastas is recognized as an early advocate of digital marketing, social and true idea-based creative integration across many media.
