There are still a lot of websites out there based on shared hosting and either dedicated or virtual server infrastructure. That’s what SMBs and web professionals are used to so let’s continue doing business as usual. Are you sure? Current technologies like Docker and architectural styles like Microservices are changing the game - especially for young start-ups in the growing web scene. Traditional hosters will have to adapt to these new requirements and take their infrastructure to the next level in order to stay competitive. But how? In this talk we’ll have a close look how start-ups and market leaders like Zalando develop their websites today and why AWS is often their preferred Cloud Service Provider. But, cloud offerings are far more painful as they appear and CMS communities live in a parallel universe - let’s have a look at the future of Web Development.