2. +
Facts About EPCOT
ο΅Was the brain child of Walt Disney himself
ο΅EPCOT stands for the Experimental Proto-
type Community of Tomorrow
ο΅Was the second edition to the Walt Disney
World Parks
ο΅Has two parts to different areas Future World
and World Showcase
ο΅Future World has a variety of rides that all
deal with innovative ideas.
ο΅World Showcase has 11 different
countries that each of which have an exhibit
about the culture and a restaurant
3. +
Challenges for EPCOT
ο΅Out of all four of the Walt Disney World Parks the
EPCOT Resort experiences the lowest attendance.
ο΅EPCOT appeals to an older generation but Walt
Disney World is known for providing high quality
family fun.
ο΅It has some of the longest walks in the resort.
ο΅World Showcase is more of a museum then an
amusement park.
ο΅EPCOT has to compete with the other three Walt
Disney World parks on their Facebook and Twitter
accounts, and with all Disney Vacation products on
the Disney Company Blog.
4. +
Target Marketing
ο΅Loyal Disney Followers
ο΅Members of the Disney Vacation
Club
ο΅Holders of the Disney Rewards
Visa
ο΅Disney Honeymooners
ο΅Those planning a Disney Vacation
ο΅Families planning an educational
vacation
5. +
EPCOTβs Over-Arching Theme
ο΅ Appeal to families by creating
emphasizing an interactive cultural
experience.
ο΅Appeal to older generations by pushing the
different festivals they have (i.e. Food and
Wine and Flower and Garden)
6. +
Create a Separate Social Media
Accounts
ο΅By creating separate social media accounts for each
park EPCOT will benefit greatly.
ο΅Instead of having to fight for attention on the
Facebook, Twitter, Blog, and Youtube accounts of
Walt Disney World.
ο΅EPCOT has a wealth of different topics that they
could discuss:
ο΅Interviews with cast members from the different
countries in the World Showcase.
ο΅Promoting the Food and Wine Festival and the
Flower Garden Show.
ο΅Informing those of different show times.
7. +
Mobile Applications
ο΅Currently the only official Walt Disney World
Resort applications that are offered are only
available to Verizon users.
ο΅By opening up this market they would be able
to generate more profit.
ο΅There are a plethora of different applications for
free offering a list of wait times, show times, and a
pre-made scavenger hunt.
ο΅The Disney Company has such a high
following that by creating their own for-profit apps
they would receive more downloads from smart
phone users then the free versions.
8. +
Google AdWords
ο΅Utilize specific EPCOT keywords for Google
AdWords to generate more website views.
ο΅Examples
ο΅Flower Garden Show
ο΅Food and Wine Festival
ο΅Interactive Learning Experience
ο΅World Showcase
ο΅Future World
ο΅Test Track
9. +
Evaluating Success
ο΅Comparable number of follower on social
media sites with other Walt Disney World
Resort.
ο΅Increased visitors to the park.
ο΅Increased views of website generated by
Google AdWords
10. +
Budget and Timeline
ο΅Overall Budget: $75,000
ο΅Social Media Campaign: $15,000
ο΅Mobile Advertising Campaign: $3,000
ο΅Google AdWords Campaign: $8,500
ο΅Other Advertising Necessityβs: $48,500
ο΅This campaign will take place over one year.
ο΅There will be intense marketing during high
tourism season.
ο΅Christmas time
ο΅Spring Break
ο΅Various Festivals
ο΅Summer Vacation