Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
M&W-2011-1-of-2
1. Social Media and Organizational Change Dana Allen-Greil, National Museum of American History, Smithsonian Institution, USA http://americanhistory.si.edu Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA http://www.getty.edu Eric Johnson, Monticello, USA http://www.monticello.org
6. Radical Trust “A notion that influence, rather than control, is more effective at guiding culture, commerce and communities.” Radical Trust http://www.radicaltrust.ca/about/A marketer's guide to social media, brand democratization and corporate transparency. Emphasis added
7. Without an internal culture of influence and trust, it is difficult to build radical trust with our audiences. Klodiana Alia on Flickr http://www.flickr.com/photos/nuvole/486402163/
9. Social Media is Shifting the Balance Organized Structure Clear and consistent procedure on all levels Creation Thorough analysis of risks and benefits Failure is undesirable Organized Chaos Procedures fluid and constantly changing Enablement Experimentation ethos Failure is ok(with reflection!)
10. Social Media is Shifting the Balance Top-Down Layers of review ensure management oversight Staff accountable to management Bottom-Up Decision-making by frontline staff Staff accountable to visitor, and each otherv
11. Radical Trust from Within Benefits Higher tolerance for change Increased confidence Collaboration Challenges Lack of clarity can be stressful How to manage the chaos? Sara. Nel on Flickr http://www.flickr.com/photos/saranv/3521287388/
12. This is whytrust becomes essential notsogoodphotography on Flickr http://www.flickr.com/photos/notsogoodphotography/3434414425/
![Here are the things we think we know… ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)