Moving the Mountain -- Evanta CIO Presentation on Big Data and Big Content -- central premise -- Big Data analysis without a strategy for the Content that usually fulfills the analytics is a waste of time.

1. Moving the Mountain – Making Big Data and Big
Content Work for You

2. 2
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DigitalLandfill.org and @jmancini77
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3. Click on image to get
paper

4. The CIO Context – Extreme Volatility
Two Sides of the Extreme Information Coin
Moving the Mountain – Taking Action
A Confusion of Roles

5. Schumpeterian Volatility – Looking Toward 2020
1977 1984
Fortune 100 = 100 79 still on the list
2005 2012
Fortune 100 = 100 25 still on the list
2010 BRIC GDP = $8.6 B 2020 BRIC GDP = $20.2 B
2010 G7 GDP = $30.4 B 2020 G7 GDP = $36.7 B

6. IT Volatility
Source: Geoffrey Moore, Escape Velocity

7. Era
Years
Typical
thing
managed
Best known
company
Content
mgmt focus
Mainframe
1960-1975
A batch
trans
IBM
Microfilm
Mini
1975-1992
A dept
process
Digital
Equipment
Image
Mgmt
PC
1992-2001
A
document
Microsoft
Document
Mgmt
Internet
2001-2009
A web page
Google
Content
Mgmt
Social and
Cloud
2010-2015
interactions
Facebook
Social
Business
Systems
Systems of Record
Systems of Engagement

8. Platform Volatility – from Mary Meeker, KPCB

9. Big Data Volatility – Phase 1 - I like Big Data!

13. Big Data Volatility – Phase 2 -- Who Cares About Big
Data? – Too Much Hype

14. And then came this week…

15. Big Data Volatility – Phase 3 – The Great Awakening --
Per the Press, the End of Life as We Know It!

16. The CIO Context – Extreme Volatility
Two Sides of the Extreme Information Coin
Moving the Mountain – Taking Action
A Confusion of Roles

17. Who Are We? What is the CIOs Role?

18. #AIIM13
http://www.flickr.com/photos/mxmstryo/40338162
09
“We’re in the complex systems business.”

19. “We’re in the technology provisioning
business.”

20. “We’re in the enforcing policies business.”

21. “We’re in the security business.”

22. “We’re in the help desk business.”

23. One Perspective Expressed to a new CIO
Upon Taking the CIO Job at a Leading PR
Firm:
“CIO” = “Career Is Over.”

24. Professional Volatility
Survey by HBR, Economist, CEB, Intel, TNS Global
“57% of the executives
expect their IT function to
change significantly over
the next three years, and
12% predict a complete
overhaul of IT.”
“Almost half of CEOs rate
their CIOs negatively in
terms of understanding the
business and
understanding how to
apply IT in new ways to
the business.”
“Only a quarter of
executives feel their
CIO is performing
above his or her
peers.”
“Almost half of
CEOs feel IT should
be a commodity
service purchased
as needed.”
Source: “The IT Conversation We Should Be Having,” HBR Blogs

26. The CIO Context – Extreme Volatility
Two Sides of the Extreme Information Coin
Moving the Mountain – Taking Action
A Confusion of Roles

27. Opportunity? Risk/Cost?
Does Big Data Mean…
YES!

28. Big Data is not just “more data.”
--Thornton May

31. The Second Half of the Chessboard…

32. Structured
Information
i.e., “data”
Unstructured
Information
i.e., “content”
Managed in
ECM & ERM
systems
Managed via
traditional BI
and Data
Warehousing
Currently
unmanaged
Value of Information per Unit to
Organization
BIG DATA
Original concept – Freeform Dynamics
2
3
Social, images, audio, video, text
, office apps, web traffic, print
streams, email, documents
BIG CONTENT
Volume, Velocity, Variety, Complexity
2.5 quintillion bytes/day
Systems of Record Systems of Engagement
1
Internet of things – e.g., climate
data, transaction records, phone
GPS data – intelligent,
interconnected, and everywhere
4
LOW Value/ByteHIGH Value/Byte

33. From McKinsey, Big data: The
next frontier for
innovation, competition &
productivity

34. The Challenge of Extreme Information at Scale
A typical large organization…
• Hundreds to thousands of legal matters and legal holds
• Hundreds to thousands of record classes
• 5,000+ regulations that mandate specific record keeping
• 10,000+ file shares and SharePoint sites, multiple ECM
systems and hundreds of core applications
• 2,000+ departments of people working on specific business
functions
• 10,000+ employees
• Multiple countries in which they operate
From Defensible Disposal: You Can't Keep All Your Data Forever,
Forbes, 7/17/2012

35. 1 From Defensible Disposal: You Can't Keep All Your Data Forever,
Forbes, 7/17/2012
40% growth means that
15 petabytes today will
become 39 petabytes in
3 years.1
To determine what
really needs to be
kept, IT typically has
to make a billion
choices.1
2 From AIIM Information Governance Study
In 42% of
organizations, the
volume of paper
records is still
increasing. 2
31% of organizations
don’t do any
information governance
training and 18% only
train their RM staff.2

36. This translates into a hoarder problem.

37. From Compliance, Governance and Oversight Council
5% of information is
subject to regulatory
obligations, 25% of
corporate data is of
business value, and
about 2% is subject to
legal holds.

38. Which means 68% of our information is junk.

39. “Hoarders” – Corporate Data Edition – Law Technology News
The average cost of a data
breach for a UK organisation
has risen to over £2m.
29% admit that they
will just go on buying
more discs rather than
try to figure out what
to keep and what to
get rid of.
The e-discovery related
cost of unwanted
information is $2.5 million
per petabyte. And that’s
the review cost, not the
storage cost.
From AIIM Information Governance Study
2013 Cost of Data Breach Study, Ponemon Institute

40. The CIO Context – Extreme Volatility
Two Sides of the Extreme Information Coin
Moving the Mountain – Taking Action
A Confusion of Roles

42. #AIIM13
Ultimately, “We are in the business of
information logistics.”

43. A buyer migration is in motion…
Is/Current Will Be/Future
IT focused on cost reduction. IT focused on value creation.
Senior Execs tech oblivious. Senior Execs tech aware.
Complexity guarantees security. Simplicity guarantees security.
Mobile & social differentiators. Mobile & social are features.
Systems bought with CAPEX. Systems bought with OPEX.
Pure tech skills = value. Tech skills in context = value.

44. The Yin and Yang of Big Data…
Yin Yang
It’s all about technology. It’s all about the business.
Core=experimenting w/ data. Core=testing hypotheses w/ data.
It’s all about analysis. It’s all about action.
All about Data Scientists. All about Data Entrepreneurs.
Ears and Eyes. Eyes and Ears.

45. Note: Links in Presentation are Live
Some free AIIM DIY Guides…
ECM Collaboration & Social Business
Social Business Assessment
Records Management Best Practices
Automating Content-Intensive
Processes
Automating ERM with SharePoint
Effectively Organizing Content
Scanning/Capture Requirements