This document discusses emerging trends in wearable displays and their implications. It summarizes Argus Insights' research on consumer sentiment around various wearable devices. Key findings include that fitness trackers like Fitbit have gained the most consumer mindshare but reliability issues have hurt Jawbone. Flexible displays are seen as novel but may not live up to expectations in durability. Lower power consumption and good readability will be important for broader adoption of wearable displays.