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The Future of Video

        Jason Mittell
    Middlebury College
   justtv.wordpress.com
Look forward by
 looking back...
1999 (in the US)
1999 (in the US)
• DVD: 3 years old, -R/RW emerging
1999 (in the US)
• DVD: 3 years old, -R/RW emerging
• HDTV/Digital TV: debuting, planned to full
  switchover by 2003
1999 (in the US)
• DVD: 3 years old, -R/RW emerging
• HDTV/Digital TV: debuting, planned to full
  switchover by 2003
• Camcorders: expensive & self-contained
1999 (in the US)
• DVD: 3 years old, -R/RW emerging
• HDTV/Digital TV: debuting, planned to full
  switchover by 2003
• Camcorders: expensive & self-contained
• Online video: postage-stamp, high bandwidth
1999 (in the US)
• DVD: 3 years old, -R/RW emerging
• HDTV/Digital TV: debuting, planned to full
  switchover by 2003
• Camcorders: expensive & self-contained
• Online video: postage-stamp, high bandwidth
• New in 1999: DVRs, iMovie, Blackberry
1999 (in the US)
• DVD: 3 years old, -R/RW emerging
• HDTV/Digital TV: debuting, planned to full
  switchover by 2003
• Camcorders: expensive & self-contained
• Online video: postage-stamp, high bandwidth
• New in 1999: DVRs, iMovie, Blackberry
• Things that didn’t yet exist: iPod/iTunes,
  YouTube, Hulu, Xbox/360, PS2/3, GameCube/
  Wii, Blu-ray, video on mobile devices
What lies ahead...
Video industry stops
selling plastic in boxes
More battles over
DRM and DMCA
Video literacy across
   the curriculum
Video as searchable,
    annotatable,
   conversations
Video as a mode of
scholarly discourse
How do we get there?

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The Future Of Video

  • 1. The Future of Video Jason Mittell Middlebury College justtv.wordpress.com
  • 2. Look forward by looking back...
  • 4. 1999 (in the US) • DVD: 3 years old, -R/RW emerging
  • 5. 1999 (in the US) • DVD: 3 years old, -R/RW emerging • HDTV/Digital TV: debuting, planned to full switchover by 2003
  • 6. 1999 (in the US) • DVD: 3 years old, -R/RW emerging • HDTV/Digital TV: debuting, planned to full switchover by 2003 • Camcorders: expensive & self-contained
  • 7. 1999 (in the US) • DVD: 3 years old, -R/RW emerging • HDTV/Digital TV: debuting, planned to full switchover by 2003 • Camcorders: expensive & self-contained • Online video: postage-stamp, high bandwidth
  • 8. 1999 (in the US) • DVD: 3 years old, -R/RW emerging • HDTV/Digital TV: debuting, planned to full switchover by 2003 • Camcorders: expensive & self-contained • Online video: postage-stamp, high bandwidth • New in 1999: DVRs, iMovie, Blackberry
  • 9. 1999 (in the US) • DVD: 3 years old, -R/RW emerging • HDTV/Digital TV: debuting, planned to full switchover by 2003 • Camcorders: expensive & self-contained • Online video: postage-stamp, high bandwidth • New in 1999: DVRs, iMovie, Blackberry • Things that didn’t yet exist: iPod/iTunes, YouTube, Hulu, Xbox/360, PS2/3, GameCube/ Wii, Blu-ray, video on mobile devices
  • 11. Video industry stops selling plastic in boxes
  • 13. Video literacy across the curriculum
  • 14. Video as searchable, annotatable, conversations
  • 15. Video as a mode of scholarly discourse
  • 16. How do we get there?

Editor's Notes

  1. Challenge for libraries and academics - how do you collect & archive streams?
  2. Recent copyright hearings suggest importance of DRM to industry, laughable reactions from online users. Hard to imagine current system remaining viable for long.
  3. Every discipline will engage video more than they do now - need to pre-educate youth with visual and audio literacies, vocabularies. More of a pedagogical than technological challenge.
  4. Video & audio will be treated more like text is today - mapped by search and part of a broader online interactive environment
  5. Again, challenges for academic libraries and workflows