1. SOCIAL MEDIA
GETTING STARTED

2. SOCIAL NETWORKING IS POPULAR
WORLDWIDE
In 15 of 21 countries, at
least 25% of those
polled use social
networking sites.

4. WHY USE SOCIAL MEDIA?
SOCIAL NETWORKING IS POPULAR WORLDWIDE.

5. WHAT’S SOCIAL MEDIA?
SIX STRATEGIES

6. SOCIAL NETWORKING
• A way to engage and interact with a specific online
community by way of a fan or profile page
• Example: Facebook
• Key Advantages
• Users interact with each other in a central location
• Effective medium for conversation with customers
• Increases product exposure through the public broadcast
“feed” system

7. BLOGGING
• An informal conversational medium for writing and
publishing content about your product
• Examples: Blogger, WordPress, TypePad
• Key Advantages
• Simple to start
• Provides useful resources for your target audience
• Potential to earn money based on amount of traffic to site

8. MICROBLOGGING
• Short-form blogging where posts are limited in
length and format
• Example: Twitter
• Key Advantages:
• Immediate and mobile
• Quick and easy to post updates
• Can grow exposure to a large group of online users in a
short span of time

9. SOCIAL BOOKMARKING
• A central location for posting links to useful
resources which can be seen and shared by others
• Examples: Digg, Delicious, StumbleUpon
• Key Advantages
• Traffic driver
• Allows quick spread of content
• Bookmarks are stored remotely so they can be accessed
from anywhere

10. MULTIMEDIA
• Sharing rich media such as video, images and
presentations online
• Examples: YouTube, SlideShare, Flickr
• Key Advantages
• Cuts through the noise of text marketing
• More engaging than text-based media
• Allows you to create a stronger call to action to your target
audience

11. WIKIS
• A central repository designed to be edited by a
group rather than one person
• Examples: Wikipedia, Wikia
• Key Advantages
• Allows group collaboration, idea sharing and problem-
solving
• Easy way for consumers to make themselves heard by a
business

12. GO WHERE THE PEOPLE ARE AND ENGAGE THEM

13. NOTES
Parker, C. (2011). 301 ways to use social media to boost your marketing.
New York: McGraw-Hill.
Poushter, J. (2011). GLOBAL DIGITAL COMMUNICATION: Texting, social
networking popular worldwide Pew Global Attitudes Project. Retrieved
from http://www.pewglobal.org.

14. RETURN TO:
Communication for Environmental
Conservationists
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