REPRODUCTIVE TOXICITY STUDIE OF MALE AND FEMALEpptx
V48 ch11 dealing with competition johnson melo
1. V48 CHAPTER 11
DEALING WITH COMPETITION
Top 10 Concepts
JOHNSON M. MELO
Ateneo Graduate School of Business
March 20, 2010
2. Concept 1
Understand your Industry
Potential Entrants
(Threat of
Mobility)
Suppliers Industry Buyers
(Supplier power) Competitors (Buyer power)
(Segment rivalry)
Substitutes
(Threats of
substitutes)
3. Concept 1 Cont’d - Understand Your Industry
Barriers and Profitability
Exit barriers
Low High
Entry Barriers
Low Low, stable Low, risky
returns returns
High, stable High, risky
High returns returns
4. Concept 1 Cont’d - Understand Your Industry
Strategic Groups
High
Group A
•Narrow line
•Lower mfg. cost
•Very high service Group C
Quality
•High price •Moderate line
•Medium mfg. cost
Group B •Medium service
•Full line •Medium price
•Low mfg. cost
•Good service
•Medium price Group D
•Broad line
Low •Medium mfg. cost
•Low service
•Low price
High Vertical Integration Low
5. Concept 2
Identify and Evaluate Your
Competitors
Markets
Individual Commercial
Users & Industrial Educational
Personal Dell
Computers
Products
Hardware
Accessories
Software
Competitor’s
Expansion Plan
6. Concept 2 cont’d - Identify and Evaluate Your Competitors
Customer’s Ratings of Competitors on Key Success
Factors
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7. Concept 2 cont’d - Identify and Evaluate Your Competitors
Share of market
Share of mind
Share of heart
Strengths and Weaknesses
16. Summary and Conclusion
Summary:
Dealing with competition requires understanding your
industry, your competitors, your market position,
competitors strategies and your customers.
Conclusion:
To be competitive we need to pay attention to the
industry as a whole, competitors strategies and the
needs of consumers.
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17. V48 CHAPTER 11
DEALING WITH COMPETITION
Top 10 Concepts
THANK YOU
JOHNSON M. MELO
Ateneo Graduate School of Business
March 20, 2010