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LAKE STREET
ARCHITECTURE
A Branding Concept




                     ©2012 Jackie Riley
Overview

             Brand Positioning

             Conceptual Review

              Identity Design

             Branding Collateral

           Marketing Touch Points

              Future Branding


                                    ©2012 Jackie Riley
BRAND POSITIONING


                    ©2012 Jackie Riley
Lake Street Architecture is a premier, unique architecture firm that
       will collaborate, conceptualize, and simply refine quality design

       for interested stakeholders.

       Lake Street Architecture creates an collaborative atmosphere to
       foster the integration of different ideas as well as materials to
       accomplish the ideal architecture design.

       Lake Street Architecture strives for timeless, sustainable design
       that is well-crafted and keeps a stakeholder’s budget in mind.




Positioning


                                                                           ©2012 Jackie Riley
“give life to Aware
         Unique Customers
           Budget the street”
            Collaboration
               Aesthetic


Strategy


                            ©2012 Jackie Riley
CONCEPTUAL REVIEW


                    ©2012 Jackie Riley
Sustainability
    High End
    Husband
      Brands
      Nature
       Client    Budget
                 Company
                 Future
                 Architecture
                 Building
                 Wife
      Design     Friendly




Concept


                          ©2012 Jackie Riley
IDENTITY DESIGN


                  ©2012 Jackie Riley
Elements


           ©2012 Jackie Riley
Logo Design


              ©2012 Jackie Riley
Together we future build.
             Future building.




Slogan


                                     ©2012 Jackie Riley
BRANDING COLLATERAL


                      ©2012 Jackie Riley
Stationery


             ©2012 Jackie Riley
©2012 Jackie Riley
Responsive
  Design


             ©2012 Jackie Riley
Portfolio


            ©2012 Jackie Riley
Vehicle Display


                  ©2012 Jackie Riley
Exterior Signage


                   ©2012 Jackie Riley
Exterior Signage


                   ©2012 Jackie Riley
MARKETING TOUCH POINTS


                         ©2012 Jackie Riley
Promotions

             Acadia Daze
             July 27th – 29th, 2012




                                      ©2012 Jackie Riley
Acadia Daze




              ©2012 Jackie Riley
Time
               Assessment
                 Goals


Social Media


                            ©2012 Jackie Riley
FUTURE BRANDING


                  ©2012 Jackie Riley
©2012 Jackie Riley
©2012 Jackie Riley
©2012 Jackie Riley
Thank you.




             ©2012 Jackie Riley

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Branding Concept Idea for an Architecture Firm

Editor's Notes

  1. Stakeholders and Strategy
  2. In summary, the spectrum of screen sizes and resolutions is widening every day, and creating a different version of a website that targets each individual device is not a practical way forward. This is the problem that responsive web design addresses head on.Fluid Gridshttp://sweethatclub.org/
  3. July 27thto Jul 29Arts and Crafts,Auto Muster, Cart Racing, Kids Fishing, Kid Games, ParadeParade Give-a-ways: Biodegradable Balloons, Golf Tees5K Race: Collapable Water Bottles
  4. Have the water bottles for after the 5k!Also great for hiking/outdoor activities – something they will save. Water bottles 250 @ $2.59Balloons 200 @ $0.37
  5. Social guy… Time – Besides the actual time in updating, you have to regularly update otherwise others will forget and if you over communicate, they will unfollowAssessment – like you use your googleanaylitics for your website – Facebook has an insights which lets you track fan’s gender, the reach of your communications, activity of fans with your brand, etcs. Unique views as well. Most important part of social media is reaching your fans friends – very similar to referals ---Goal – yes to get followers and be active, but you want to lead people back to your site. Google likes the more traffic you get– go up in search rankings. In addition, a blog is not a bad idea because search engines like websites that update frequently. I recommend facebook to startThe fastest growing 50 and older nearly doubled—from 22 percent in April 2009 to 42 percent in May 2010Pew Research Center's Internet & American Life Project.Usage among those over the age of 65 percent grew 100 percent, from 13 percent last year to 26 percent in May 2010.