4. WHAT IS CROWDFUNDING?
• Leverages your
supporters’ social
networks
• Enables your limited
list of donors to
reach out to their
peers
Traditional
Fundraising • People are more
Crowdfunding likely to donate if
they are asked by
their peers
www.karma411.com
5. CROWDFUNDING WORKS
Friends help friends first, and campaigns second.
We Keep It Personal
With Karma411, messages,
invitations, and requests
come from friends, not from
“institutional,” impersonal
blasts.
We Make It Viral
Karma411 provides
multiple tools for sharing,
posting, and spreading the
word.
www.karma411.com
7. CLASSIC OUTREACH IS EXPENSIVE
Direct mail and other standard channels cost 15-26% of funds raised.
Charity Benefits,
Direct Mail,
Telethons, Events
NONPROFITS DONORS
www.karma411.com
www.karma411.com
8. KARMA411 REDUCES FUNDRAISING COSTS BY 50%
NONPROFITS DONORS FRIENDS
• Online donations 5x bigger than offline • Friends invite friends
• Reach new online audiences • Social collaboration
• No direct mail required
www.karma411.com
9. NON-PROFITS UNDER PRESSURE
&NEW NEED METHODS
Nonprofits need to
diversify their income and
rely less heavily on
government and
foundations
Unrestricted donations for
operating costs are more
likely to come from
individuals
Foundations are demanding
greater independence and
self-sustainability of
nonprofits before they can
Individuals Foundations Corporations Bequests
earn grants
www.karma411.com
10. KEY TRENDS DRIVING SOCIAL NETWORKING
Power is moving from
institutions to
communities
User generated content is
more persuasive than
traditional marketing
Innovation is shifting to
bottom-up model
www.karma411.com
11. KARMA411 BRINGS TOGETHER
A CONNECTED ECOSYSTEM
• Nonprofits reach broader
audiences &donors more
cheaply
• Viral tools leverage social
media
• Nonprofits deliver measurable
SOCIAL MEDIA
marketing results for
corporations
• Back end integration with
DMS BACKEND
donor management systems
streamline operations
www.karma411.com
13. WE MAKE IT PERSONAL
to raise money, and bring all the tools to you.
Persuasive Fundraising
User-generated content has
replaced classic marketing
pitches to become
the most persuasive way to
raise money. You need to
leverage that power for your
organizations fundraising.
www.karma411.com
14. PRODUCT: CROWDFUNDING PAGE
• Personal story
and appeal
• Clear Donate
and Share call
to actions
• Customization
for branding
www.karma411.com
15. PRODUCT: MICROSITES
• 10 Minutes to
set up and
deploy
• Online
Registration
and
Sponsorships
• Registrants get
their own
Crowdfunding
page
www.karma411.com
16. PRODUCT: SOLUTIONS
• Framework for
multiple
microsites
• All microsites
have their own
registration
options
• Full admin
control across all
sites
www.karma411.com
17. MOBILE PLATFORM
• Optimized for mobile
browsers
• Registration
• Donations
• Full Content
Management control
for administrator
www.karma411.com
18. 1
6
SYSTEM OVERVIEW
• Flexible model based
on client needs
• Specialized
integration services
available
• Configuration
services available
www.karma411.com
19. MAJOR LEAGUE BASEBALL
• Competitive
fundraising
• Shows off supporters
• Self declared interests
to make it fun include
favorite
team, favorite
number and
throwing hand
www.karma411.com
20. AUTISM SPEAKS
• Seamlessly
Embedded in AS
website
• All activity is
based around an
event
• Everyone has
events in their
lives
– Weddings
– Dinner Parties
– Birthdays
www.karma411.com
21. AUTISM SPEAKS PROJECT
• Light it Up Blue
Campaign
• Visually driven
• iPhone app
makes process
very easy
– Take picture
– Make
donation
www.karma411.com
22. SMILE TRAIN
• Match donor
smiles to
surgical smiles
• Multiple image
gallery per
supporter
• Share options
for uploaded
photos
www.karma411.com
23. DIOCESE OF BROOKLYN
• Full design,
branding and
development
• Crowd funding for
scholarships
• $1,500 may be a
large amount to
donate today, but
15 people
contributing $100
is easier
www.karma411.com
24. MESSAGING FOR A CAUSE
• Redesign
• Brand and
messaging strategy
• All online
fundraising
• Content
Management
System
• Twitter and
Facebook
programs
www.karma411.com
25. FUNDRAISING PARTNERSHIPS
• Online
registration
• Purchase T-
Shirts
• Branded UI for
Municipalities
• Company team
competitions
www.karma411.com
26. WEBSITE AND MICROSITE COMBO
• Website built
in Wordpress
• Microsites
deployed
every other
month for
fundraising
events
www.karma411.com
27. GRASSROOTS VOLUNTEERISM
• Converted
awareness
campaign to
volunteer platform
• Teacher review of
volunteer hours
www.karma411.com
28. TUNNEL TO TOWERS - NATIONAL
• Stephen Siller
Foundation
• Big Picture Overview
• Scalable solution
• Geographical
reference to activity
• Search for events to
support foundation
www.karma411.com
