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Open APIs: What's Hot, What's Not?

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What's hot in APIs? Here are 10 of the hottest trends in open APIs today. This GlueCon 2012 keynote covers monetization trends, technology trends and what makes developers love an API (hint: it's not stale documentation). These are drawn from our data and trends we're seeing at ProgrammableWeb.

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Open APIs: What's Hot, What's Not?

  1. Open APIsWhat’s HOTWhat’s NOTJohn  Musser,  ProgrammableWeb   @johnmusser   GlueCon  2012      
  2. yea rs  7   Is   ,000  AP tor ies   6  new s  s 3 ,000
  3. HOT or NOT
  4. A VC fund for your API HOT or NOT
  5. $250,000$1,000,000$1,000,000$2,000,000
  6. HOT or NOT
  7. API Growth Rate2006 2012 HOT or NOT
  8. API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  9. 8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  10. 18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  11. 9  Months   18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  12. 6  Months   9  Months   18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  13. 4  Months   6  Months   9  Months   18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  14. 3  Months   4  Months   6  Months   9  Months   18  Months   8  Years   API growth rateBased on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
  15. POST  /GetStock  HTTP/1.1   GET  hXp://example.org/stock/IBM  Host:  www.example.org  Content-­‐Type:  applicaNon/soap+xml    <?xml  version="1.0"?>  <soap:Envelope  xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐envelope"  soap:encodingStyle="hXp://www.w3.org/2001/12/soap-­‐encoding">    <soap:Body  xmlns:m="hXp://www.example.org/stock">      <m:GetStockPrice>          <m:StockName>IBM</m:StockName>      </m:GetStockPrice>  </soap:Body>  </soap:Envelope>   HOT or NOT
  16. SOAP RESTPOST  /GetStock  HTTP/1.1   GET  hXp://example.org/stock/IBM  Host:  www.example.org  Content-­‐Type:  applicaNon/soap+xml    <?xml  version="1.0"?>  <soap:Envelope  xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐envelope"  soap:encodingStyle="hXp://www.w3.org/2001/12/soap-­‐encoding">    <soap:Body  xmlns:m="hXp://www.example.org/stock">      <m:GetStockPrice>          <m:StockName>IBM</m:StockName>      </m:GetStockPrice>  </soap:Body>  </soap:Envelope>   HOT or NOT
  17. API protocols and stylesBased on directory of 5,100 web APIs listed at ProgrammableWeb, February 2012
  18. {   <?xml  version="1.0"?>          "symbol":  ”IBM",   <soap:Envelope          "price":  94.72,   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"  }   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPriceResponse>          <m:Price>34.5</m:Price>      </m:GetStockPriceResponse>   </soap:Body>     </soap:Envelope>   HOT or NOT
  19. JSON XML{   <?xml  version="1.0"?>          "symbol":  ”IBM",   <soap:Envelope          "price":  94.72,   xmlns:soap="hXp://www.w3.org/2001/12/soap-­‐ envelope"  }   soap:encodingStyle="hXp://www.w3.org/ 2001/12/soap-­‐encoding">     <soap:Body  xmlns:m="hXp://www.example.org/ stock">      <m:GetStockPriceResponse>          <m:Price>34.5</m:Price>      </m:GetStockPriceResponse>   </soap:Body>     </soap:Envelope>   HOT or NOT
  20. Percentage of REST APIs supporting JSON Based on directory of 5,800 web APIs listed at ProgrammableWeb, May 2012
  21. 1,000,000 1,000,000,000 HOT or NOT
  22. API Billionaires Club1,000,000 1,000,000,000 HOT or NOT
  23. API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
  24. API Billionaires Club 13 billion API calls / day (May 2011) 5 billion API calls / day (April 2010) 5 billion API calls / day (October 2009) 1.4 billion API calls / day (May 2012) 1.1 billion API calls / day (April 2011) 1 billion API calls / day (May 2012) 1 billion API calls / day (Q1 2012) 1 billion API calls / day (January 2012)
  25. More API Billionaires 12 billion API calls / month (May 2011) 5 billion API calls / month (May 2011) 3.7 billion calls / month (August 2011) 3 billion API calls / month (July 2011) 2.5 billion API calls / month (April 2012) 6 billion API calls / month (February 2011) 3.2 billion API-delivered stories / month (October 2011) 2 billion API calls / month (December 2010)
  26. APIs, now a billion $ business =      $2  billion/year   Affiliate Network “90%  of  what  we  do  is     business  through  APIs”   John  Wa0on,  Expedia  Affiliate  Network,  Travolu@on.co.uk,  April  2012  
  27. 1,000,000,000 1,000,000,000,000 HOT or NOT
  28. API Trillionaires1,000,000,000 1,000,000,000,000 HOT or NOT
  29. 905 billion S3 objects(+ 1 billion/day)
  30. HOT or NOT
  31. HackathonsHOT or NOT
  32. Hackathons # hackathons Q1 2012: Jan: 35 Feb: 57 Mar: 68max prize in 2011 >= $100,000 data via @kinlane
  33. HOT or NOT
  34. Separated at Birth? HOT or HOT
  35. API as Productcustomer == developer
  36. API as BrandNew API “Powered by” = =
  37. Free!   Free!   HOT or NOT
  38. Monetizing APIs Free!  HOT or NOT
  39. API Business Models
  40. API Business Models, 2012Note:  models  are  not  exclusive  -­‐  one  API  can  support  mul@ple  models  
  41. API Business Models
  42. API Business Models
  43. API Business Models
  44. API Business Models
  45. HOT or NOT
  46. Invisible MashupsOoyala = EC2 + S3 + SQS HOT or NOT
  47. +  Operating system = invisible mashup
  48. A VC fund for your API API growth rate REST JSONAPI billionaires & trillionaires API as product Hackathons Monetizing APIs Invisible mashups
  49. Thank You QuesNons,  ideas,  comments?john@programmableweb.com   @johnmusser    
  50. Photo  credits  Hackers:  hXp://www.flickr.com/photos/hackny/5684846071/  Money:  hXp://www.flickr.com/photos/amagill/3366720659  Million  dollars:  hXp://www.flickr.com/photos/ari/3706865646/  Pennies:  hXp://www.flickr.com/photos/puuikibeach/6746802715/  Bored  conference:  hXp://www.flickr.com/photos/padorange/2580180117/      

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