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Final Presentation for Internship

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Presentation given in front of Marketing faculty from the School of Business and the Associate Chair and Undergrad Coordinator of the School of Business.

Eastern Illinois University

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Final Presentation for Internship

  1. 1. My Internship Experience<br />Lindsey Kluempers<br />Jennifer Washburn <br />
  2. 2. Lindsey’s Background…<br />Four year member of the Eastern Illinois University Women’s basketball team<br />Possible career choices: <br />Career in athletic sales<br />Basketball coach at the collegiate level<br />Currently Interning for Ryan Gilmore who is the Director of Marketing and Promotions<br />
  3. 3. Jennifer’s Background…<br />Junior Business Marketing Major<br />Vice President of Membership for American Marketing Association <br />Interned with Sports Impacts as a Marketing Research Assistant<br />Currently Interning for Ryan Gilmore who is the Director of Marketing and Promotions<br />Possible Career Choices<br />Sports Marketing either College or Pro<br />Marketing for a Major Corporation <br />
  4. 4. Marketing and Promotions Internship<br />Ryan Gilmore – Director of Marketing and Promotions<br />Responsible for all promotional activities at EIU events<br />Given guidelines then go our director with them<br />Log own hours and send at the end of the week<br />Monthly reports<br />
  5. 5. Responsibilities<br />Announce at baseball and softball games<br />Media timeouts during basketball games (16,12,8, 4)<br />Control sound board with music (sound director) <br />Pull participants from crowd and run promotions such as: dizzy bat, musical chairs, name that tune, dash for cash, etc.<br />Organize events such as Fastest Kid in Charleston and Stuffed Animal Day, Kay Yow Foundation (Paint the Hall Pink) <br />
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  8. 8. Marketing Aspects<br />Product<br />Eastern Illinois Athletics (baseball, softball, basketball)<br />Target Market<br />EIU students, surrounding community, local businesses, families, die hard fans, alumni/ former student athletes, parents <br />Competitors<br />Apathy of students, movie theatres, bowling alleys, bars or restaurants (alcohol), UB events (7th Street Underground), Religious events, Intramurals or the Rec Center in general, etc.<br />
  9. 9. Promotional Plan<br />Create and follow game scripts<br />Trying to bring in more fans (initial buy) and have them come back (repeat purchases)<br />Usually done through game day promotions <br />Make students want to stay whole event<br />Pricing advantage to members of Panther Club, Panther Pack Kids’ Club, corporate agreements, large groups (school groups) <br />
  10. 10. Promotional Plan:Greek Challenge<br />
  11. 11. Promotional Plan:Dollar Days<br />
  12. 12. What have I done?<br />Helped organize an event on Feb. 21, 2009 with the Volunteer Services & Guild and the pediatric unit at Sarah Bush Lincoln Hospital.<br />Collected new stuffed animals <br />With animal = free admission to the game<br />
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  14. 14. Pack The Place<br />February 7th 2009<br />NCAA Marketing Plan<br />Zooperstars<br />Featured on ESPN, Today Show, America’s Got Talent, and much more<br />Delivered flyers to elementary schools<br />Watch Zooperstars on America’s Got Talent:<br />Mackerel Jordan<br />
  15. 15. ZOOPERSTARS<br />Dennis Frogman<br />Mia Hammster, Shaquille O’Seal, Monkey Mantle<br />
  16. 16. Pack The Place Continued<br />St. John’s Girls’ Basketball Game Day that hosted a pre-game Panther social and tailgate party which brought parents, siblings, and grandparents out the event!<br />
  17. 17. Kay Yow Breast Cancer Awareness:Pink Zone<br />Pink Crocs<br />Announced Breast Cancer Survivors at Half Time<br />Raised thousands of dollars<br />Players even wore pink!<br />
  18. 18. Autographs<br />
  19. 19. Skills learned<br />Event Management<br />Planning/Preparation/Execution <br />Worked with other businesses to organize an event (Volunteer Services & Guild)<br />Executing Corporate Agreements<br />Communication/ Sales <br />Time management<br />Working with a team<br />Being put out of your comfort zone<br />Ability to think on your feet/ Multitasking<br />
  20. 20. How it has helped us<br />Resume Purposes<br />Most companies wont even allow an interview, without internship experience<br />Gives you real-life experiences with the benefit of college credit<br />Allows you to use the knowledge you learn in class, and put it to the test<br />Helps narrow down what you want to do with your life!<br />