Presentation on the basics of pitching ideas to clients by @JCollinDemers and @JCoste, presented at HEC Montréal Marketing Association's Sales Seminar.
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Introduction
Joël, BPM enthousiast & consultant at IBM.
APEX Global IT challenge Singapore & JDC IT
case winner.
Joachim, publisher & finance analyst at
Mediative. International marketing & JDC IT
case.
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Agenda
Know your audience
Our Agenda
Set the Stage
Structure your thoughts
Brand yourself
Conclusion
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Know your Audience
What the heck are you doing?
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Know Your Audience
What do they want to hear
Clear mandate
What do they already know
Story & analysis
What do they understand
Technical knowledge
Audience Set the Stage Structure Brand
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Set the Stage
By definition, you get 1 first impression
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Set the Stage
It’s your stage
Position furniture etc
You only get one first impression
Firm handshake, clear name
Team chemistry is noticeable
Prepare together
Audience Set the Stage Structure Brand
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Structure Your Thoughts
If it’s not easy for you, it’s not easy for your audience
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Structure Your Thoughts
Tell a story
Punch Repetition Logic
(keep it simple) (Tell, Tell, Tell) (Induce vs. Deduce)
BUDGET
Audience Set the Stage Structure Brand
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Brand Yourself
Be memorable on your own terms
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Brand Yourself
•Colors
•Solutions (ie. Acronyms)
•Masks
•Logo
Team Powerpoint
Unity
Presentation
Audience Set the Stage Structure Brand
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Brand Yourself
Team Powerpoint
Unity
Presentation • Attitude
• Tone
• Gestures
Audience Set the Stage Structure Brand
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Brand Yourself
• Clothes
• Language
• Presentation Style
Team
Unity Powerpoint
Presentation
Audience Set the Stage Structure Brand
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Brand Yourself
Team Material
Unity Support
(AKA Be natural)
Presentation
Audience Set the Stage Structure Brand
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Add your bullets here:
Conclusion
Know your Set the Structure Brand
Audience Stage your Yourself
Thoughts
• Simplicity • Material
Support
• Repetition
• Presentation
• Logic
• Team Unity
• Budget
Simplicity
Other sources: Nancy Duarte, Simon Sinek
16.
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Networking
There will always be someone better, smarter
and faster than you.
Supply, demand and the marketing industry.
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Expect Interruptions
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