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(13/15) Personal Branding - Networking

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Management 03. Networking. The structure of networks. Emotional intelligence. Cold-calling. Pitch with style.

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(13/15) Personal Branding - Networking

  1. 1. Personal Branding 2018 / @JoanTubau
  2. 2. Management 03. Networking
  3. 3. Networking does not take effort. It takes planning Lack of talent? No, competing in the wrong place
  4. 4. Central role in real-world networks. Brokerage power Social circles. Connecting people from different spots
  5. 5. Contacting strangers. Proven technic: Honesty + Value Twitter DM / WhatsApp over email. Sells via LinkedIn
  6. 6. If I introduce you to X, I want to know how it ends Follow up email (+ CC me). 'I owe you a drink'
  7. 7. Call people for their birthday. Don't send a message Organize dates in the agenda. Mail Christmas cards!
  8. 8. The importance of weak ties. In getting the best job Casual acquaintances willing to link you. They trust
  9. 9. How to Win Friends and Influence People (Dale Carnegie) Fundamental techniques in handling people: Don’t criticize, condemn or complain; give honest and sincere appreciation; arouse in the other person an eager want 1. Become genuinely interested in other people 2. A simple way to make a good first impression: Smile 3. A person’s name is to that person the sweetest sound in any language 4. Be a listener, encourage others to talk about themselves 5. How to interest people: Talk in terms of the other person’s interests 6. Make the other person feel important—and do it sincerely
  10. 10. Networking Definition: People you can call and ask for a (small) favor. They have to know you! Top positions won't be publicly promoted. I get there by references... personal trust Networking works when mutually beneficial. Only chance in your 20s: Mentor role Networking has to be sincere, genuine. 3 meaningful friends better than 300 in FB Customer engagement. People like to feel they are buying, not being sold Cutting some people off, saying no. Are you giving more than you are getting? Long-term investment, I won't get her number the day after. Purpose of my brand Develop expertise, start producing content. Storytelling for your product / service Copy dangers: Poor content, not being true to the brand (dishonesty), not filtering Fail fast and often: Get as much feedback as possible, via social media Limited control. Are your life goals (freedom, etc.) in sync with your career vision? Determine brand attributes (what are you selling?) and potential target (+ strategy)
  11. 11. Take credit of your work. Or someone else's will Sex differences. Self-promotion is not arrogance
  12. 12. You don't choose a mentor. Work + Cross your fingers Ask for advice. They will take it as a nice compliment
  13. 13. The fine art of small talk. Avoid politics / religion? Ariely in a date context. Deep, existential questions
  14. 14. For introverts: Research in advance, common interests Come to the party with a friend. Have an opening line
  15. 15. Flattery, inverted U-shaped curve. 'El pelota' Today, empathy is the #1 skill. Yet, prioritize
  16. 16. I can't select what I can't recall. Getting noticed early Productive signaling: Turn the phone off, put it away
  17. 17. Co-branding. Associate with winners—in public sphere Being seen with important people. Perception is reality
  18. 18. Amos Tversky: 'People are not so complicated. Relationships between people are complicated'
  19. 19. Business trip > Skype. Facial expressions... signaling too Don’t believe everything you think. Instinctive emotion
  20. 20. Universal reactions. Awkward smile if embarrassed Cultural. How Japanese laugh compared to Italians
  21. 21. Power paradox. Common language of emotions (love!) Survival of the kindest. Programmed to share resourc.
  22. 22. Violence in Armenia Genes / Social norms
  23. 23. How often do I lie? Ariely's fudge factor, cost-benefit All business problems are communication problems
  24. 24. One last point about your success: Nobody cares, not even your mom