2. Origin of Campus Journalism
On a 4” x 6” sheet of paper, Samuel Fickle Fox
penned the first issue ofThe Students Gazette
on July 11, 1777 at theWilliam Penn Charter
School in Philadelphia, USA.
-published until August 1778.
-is recognized as the first student publication in
the English-speaking world.
3. -in October 1910, the University of the Philippines
started publishing its magazine College Folio and
printed the works of the first promising writers in
-in 1912 the graduates of Manila High School
published their English writings in The Coconut.
-in 1913, the Philippine Normal School introduced
its publication, TheTORCH.
4. The UPWriters Club which was organized in
1912 had its literary organ,The Literary
Apprentice which became the most prestigious
college literary publication in the country.
At about this time UST’s Varsitarian began to
5. Journalism in General
The word journal comes from the Latin word diuma
which means “daily.” In ancient Rome, short
bulletins of battles, fires, and elections compiled by
government officials were posted up in public
places.These were called acta diuma which meant
Definition of Journalism
6. Other Definitions of
The occupation of writing for publication in
newspapers and other periodicals. –Noah
Something that embraces all forms in which or
through which the news and comments on the
news reach the public. All that happens in the
world, if such happenings hold interest for the
public, and all the thoughts, actions, and ideas
which these happenings stimulate, become
basic materials for the journalist.-Fraser F. Bond
High School Journalism
7. Enjoyable co-curricular activity of the school
paper staff in collecting, organizing, and
presenting news; in writing editorials, columns,
literary articles, and features; in copyreading,
proofreading, dummying, and writing headlines
– all for the purpose of putting out a school
organ. – School Paper Advisers of the City
Schools of Manila.
8. Scope of Journalism
May be divided into three areas: written, oral,
Periodicals such as newspapers and magazines
fall under written journalism.
Periodical is a publication that comes out at
regular intervals —daily, weekly, fortnightly,
monthly, bi-monthly, quarterly, annually, etc.
A newspaper, compared to a magazine, prints
more news, has no special cover, and is printed
on a special paper called newsprint.
News is printed on the front page as wells as on
the inside and back pages.
9. A magazine prints more features and human
interest stories, has a special cover usually with a
big cut on it, and is often printed on bookpaper.
If ever news is printed, it is brief, featurized, and
found in the inside pages.
Periodicals, brochures, journals, books, and
graphic arts are classified under print media.
Radio falls under oral journalism, while
television, movies, and documentaries are under
Radio and television are examples of broadcast
media while movies and documentaries are
examples of film media.
Yearbooks serve as memory books of a certain
year at a specific school
Yearbooks consists primarily of photographs
Yearbooks are considered keepsakes
Newspapers are more current events-oriented
Newspapers are issued several times a year
Newspapers use far fewer photographs and
devote much more content to coverage of recent
events and to reporting upcoming activites.
12. Sections/Parts of A Campus Paper
A. Front Page
1. Local news- news that takes place within the
2. Foreign news- news that takes place outside
3. Dateline news- an out-of-town news story. It is
introduced by a dateline which states the place
from which the story was reported, the date,
and the source of the material if not written by
the local staff, asTokyo, Japan, Jan. 25 (AP).
Whether it is a community, metropolitan, or
national paper, its parts and sections are
more or less the same.
13. 4. Weather news- usually a boxed forecast of the area,
sometimes the temperature, wind directions and
5. Index- a slug line indicating an important insight page
story and the page where it is found.
6. Other things found on the Front Page: (Those with
asterisk may or may not be present).
a. Nameplate-The engraved or printed name of the
newspaper, as the ManilaTimes or PNCTorch.
b. Ears-The little boxes on either side of the nameplate.
c. Banner-The principal headline bearing the boldest
and biggest type. It is the title of the most important
news of the day which is called banner news. It may or
may not run across the page. It may also be called a
14. d. Running head- a head made up of two or more
e. Headline- The title of any news story.The word
headline is used only for titles of news stories.
f. Deck- a subordinate headline placed immediately
below its mother headline, also known as bank or
g. Lead- The beginning of a news story. It may be a
word, a group of words, a sentence, or even a
h. News story- The whole story of an event composed
of the lead and the text which is the elaboration of the
15. i. Columns-The horizontal division into parts of a
newspaper. Many national papers are divided into
eight columns while a typical school paper is
divided into five columns of 12 ems each.
j. Column rule- The vertical line that divides the
page into columns. Most pages of newspaper are
divided into columns by a space usually one em
wide.This space is called the sunken rule.
k. Fold-The imaginary horizontal line that divides a
newspaper equally into two parts.
l. Byline-The signature of a reporter preceding a
news-feature, as ByWarren Cruz.
m. Box- news materials enclosed by line rules.
16. n. Cut- A metal plate bearing a newspaper’s
illustration, also known as cliché.
o. Cutline-The text accompanying photos and other
art work, better known as a caption. If written above
the photo just like a slugline, it is called an overline.
p. Kicker- a tagline placed above but smaller than a
headline, also known as teaser. If it is bigger than the
headline, it is called a hammer.
q. Credit line- a line giving the source of story of
illustration, as Reprinted from the “ManilaTimes” or
Photo by MPI.
17. B. Front Page
1. Folio- consists of the page number, date of
publication, and name of the newspaper,
usually written on top of the page.This is
also found in other pages.
2. Masthead- the editorial box containing the
logo, names of the staff members and
position in the staff, subscription rate, the
publisher, and other pertinent data about the
newspaper.A logo, (a short word for
logotype) is a cut which contains an
identifying word or words, such as the name
of the newspaper or of a section.
18. 3. Editorial proper-A commentary written by any
of the editors who comments or gives the opinion
of the staff or of the whole paper on various
subjects. It is the stand of the paper.
4. Editorial column- A personal opinion written by
the columnist himself. Like the editorial proper, it
may attack, teach, entertain, or appeal depending
upon its purpose.
5. Editorial cartoon- Usually a caricature
emphasizing a simple point. Usually humorous, it
has the function of the editorial. It stands by itself
and is not a complement of the editorial proper.
19. 6. Editorial liner- a short statement or quoted
saying placed at the end of an editorial column
or editorial to drive home a message.
7. Letter to the editor- A letter sent in by the
reader giving his personal views on certain